Frequently asked questions

Why use an email-exclusive discount instead of a public sale?
Email-exclusive offers reward loyal subscribers, drive list engagement, and create urgency. Limiting access incentivizes signups and repeat visits while preserving margins through controlled distribution.
What's the benefit of stacking discounts (25% extra + clearance)?
Stacking increases average order value by combining offers—customers get deeper savings on clearance items (up to 75% off) while purchasing full-price main-line goods at 25% off.
When is this campaign structure most effective?
During seasonal transitions, inventory overstock, end-of-season clearance, or peak buying periods. The email-exclusive structure also works for flash sales and loyalty program activation.