**Limited Time Exclusive. Save An Extra 25% Off Your Purchase. Offer is valid from 12:01 AM PT, 6/27/2026 until 11:59 PM PT, 7/6/2026. Discount is automatically applied at checkout on Luckybrand.com. Exclusions apply. Offer is valid at Lucky Brand Retail stores and Lucky Brand Outlet stores with Promo Code LBE25. Please present this coupon to receive discount. Offer excludes sale styles and items marked as Discounts Do Not Apply on Luckybrand.com, and products marked as Excluded From Promotions in-store. This offer does not apply to gift cards, employee discounts, previous purchases, applicable taxes, nor shipping and handling. Returns of any portion of the purchase will require equal forfeiture of offer or amount equal to offer. Not redeemable for cash or cash equivalent. Offer is not transferable. Lucky Brand reserves the right to extend, modify, eliminate, or reduce this promotion at any time.
Driving app adoption by offering a first-purchase discount (15% with code APP15) redeemable online and in-store, targeting deal-seeking fashion customers.
Why combine online and in-store redemption for an app promotion?
Omnichannel fulfillment removes redemption barriers and reaches customers regardless of preferred shopping method, maximizing app activation rates while building digital channel loyalty.
What customer segment does this target?
Fashion retail customers actively seeking exclusive deals and discounts, particularly those not yet engaged with the mobile app.
Can this template be reused for other campaigns?
Yes—the first-purchase incentive + omnichannel redemption structure works for any new digital channel initiative like loyalty programs, payment methods, or membership tiers.
