What's the stacked discount strategy in this email?

The email layers a main promotion (up to 50% off select styles) with an SMS signup bonus (additional 15% off future purchases) to drive immediate conversions while expanding the subscriber list.

Who is the target audience?

Style-conscious fashion shoppers interested in premium embroidered denim, particularly existing or warm prospects on the brand's email list.

Why include an SMS opt-in incentive in a promotional email?

It serves as a secondary conversion lever (extra 15% off) that rewards immediate action while building a new SMS segment for future VLP events and exclusive sales.

Is this template reusable?

Yes, the stacked discount + SMS opt-in structure works for seasonal sales, flash promotions on other apparel, or similar time-limited exclusive events.

Preview

JEANS

WOMEN

MEN

SALE

USE CODE APP15 FOR 15% OFF YOUR FIRST IN-APP PURCHASE

The Lucky V.L.P. Event. Shop Now

COME VISIT US IRL

Seattle Premium Outlets

10600 Quil Ceda Blvd Suite 626

Tulalip, WA 98271

LET'S GET SOCIAL

FREE SHIPPING WHEN YOU SPEND OVER $85

FREE IN-STORE RETURNS

GIFT CARDS IN
EVERY AMOUNT

SHOP NOW,
PAY LATER

*Up to 50% Off Select Styles. Offer is valid from 12:01 AM PT, 6/17/2026 until 12:00 PM PT, 6/22/2026 in the US only. Offer is only valid at Luckybrand.com and Lucky Brand Retail stores. Offer is not valid at Lucky Brand Outlet stores. Discount is automatically applied at checkout. Offer excludes items marked as Discounts Do Not Apply on Luckybrand.com, and products marked as Excluded From Promotions in-store. Cannot be combined with other discounts, promotions, nor employee discounts. This offer does not apply to previous purchases, applicable taxes, nor shipping and handling. Returns of any portion of the purchase will require equal forfeiture of offer or amount equal to offer. Not redeemable for cash or cash equivalent. Offer is not transferable. Lucky Brand reserves the right to extend, modify, eliminate, or reduce this promotion at any time

By signing up via text, you consent to receive recurring automated promotional and personalized marketing text messages (e.g. cart reminders) and alerts from the Program. Reply “HELP” for help and “STOP” to cancel to 44634. Msg frequency varies. Msg and data rates may apply. Must be at least 13 years of age. For additional Program information visit http://attn.tv/luckybrand/terms.html. The Program is governed by Lucky Brand’s Privacy Policy https://www.luckybrand.com/privacy-policy/privacy-policy.html and the Messaging Privacy Policy at https://attnl.tv/p/7d9.

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