Free shipping + up to 50% off promotional email from Lucky Brand designed to drive app adoption and SMS list growth. Offers a stacked 15% discount to new text subscribers on their first in-app purchase, combined with sitewide up-to-50% off discounts. Mobile-optimized design with prominent text-to-shop call-to-action.
- Free shipping threshold promotion
- SMS opt-in incentive (15% first purchase)
- App adoption and list-building tactic