What makes this email's stacked discount structure effective?

The 50% + 25% format compounds to ~62.5% off, which signals stronger value than a single discount percentage and drives higher conversion rates through perceived greater savings.

How does the 'Going On Now' subject line create urgency?

It implies the sale is already active and time-limited, triggering immediate FOMO and encouraging faster email opens and purchase action.

What is the purpose of the mobile-exclusive APP15 code?

It drives app adoption and customer acquisition by offering an additional 15% off first in-app purchases, incentivizing mobile channel engagement beyond the base promotion.

Does this promotion apply to both online and physical stores?

Yes, it's an omnichannel promotion valid simultaneously across physical retail locations and online, removing purchase friction and broadening customer appeal.

Preview

USE CODE APP15 FOR 15% OFF YOUR FIRST IN-APP PURCHASE

JEANS

WOMEN

MEN

SALE

Can’t-Miss Deals

Venice Burnout Notch Neck Tee

Venice Burnout Crew Neck Tee

Baggy Linen Wide Leg Pant

410 Athletic Straight

Weekend Jersey Henley

410 Athletic Straight Coolmax Stretch Jean

COME VISIT US IRL

Seattle Premium Outlets

10600 Quil Ceda Blvd Suite 626

Tulalip, WA 98271

LET'S GET SOCIAL

FREE SHIPPING WHEN YOU SPEND OVER $85

FREE IN-STORE RETURNS

GIFT CARDS IN
EVERY AMOUNT

SHOP NOW,
PAY LATER

*Up to 50% Off Select Styles is valid from 12:01 AM PT, 6/27/2026 until 11:59 PM PT, 7/6/2026 in the US only. Offer is only valid at Luckybrand.com and Lucky Brand Retail stores. Offer is not valid at Lucky Brand Outlet stores. Discount is automatically applied at checkout. Offer excludes items marked as Discounts Do Not Apply on Luckybrand.com, and products marked as Excluded From Promotions in-store. Cannot be combined with other discounts, promotions, nor employee discounts. This offer does not apply to previous purchases, applicable taxes, nor shipping and handling. Returns of any portion of the purchase will require equal forfeiture of offer or amount equal to offer. Not redeemable for cash or cash equivalent. Offer is not transferable. Lucky Brand reserves the right to extend, modify, eliminate, or reduce this promotion at any time.

**Limited Time Exclusive. Save An Extra 25% Off Your Purchase. Offer is valid from 12:01 AM PT, 6/27/2026 until 11:59 PM PT, 7/6/2026. Discount is automatically applied at checkout on Luckybrand.com. Exclusions apply. Offer is valid at Lucky Brand Retail stores and Lucky Brand Outlet stores with Promo Code LBE25. Please present this coupon to receive discount. Offer excludes sale styles and items marked as Discounts Do Not Apply on Luckybrand.com, and products marked as Excluded From Promotions in-store. This offer does not apply to gift cards, employee discounts, previous purchases, applicable taxes, nor shipping and handling. Returns of any portion of the purchase will require equal forfeiture of offer or amount equal to offer. Not redeemable for cash or cash equivalent. Offer is not transferable. Lucky Brand reserves the right to extend, modify, eliminate, or reduce this promotion at any time.

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