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Frequently asked questions
- What is the primary goal of this email?
- To convert browsers into first-time app users during a clearance sale by combining sitewide discounts (up to 75% off) with an exclusive in-app promo code (APP15 for 15% off).
- Why use both a sitewide discount and an app-exclusive code?
- The dual-tier structure maximizes urgency while creating a secondary incentive specifically for app adoption. The app code gives new users a reason to download, even if they're already attracted by the 75% discount.
- What types of sales work best with this template?
- Clearance, flash sales, and end-of-season events where inventory needs to move quickly and building the app user base is a secondary goal.