Summer fashion SMS acquisition combined with promotional email strategy from luxury brand Lucky Brand that uses tiered incentive structure to drive peak-season demand and subscriber list growth. SMS text-to-join subscribers receive 15% discount on first purchase immediately. Email marketing audience unlocks 25% savings on orders totaling $150 or more. Strategically layers immediate SMS incentives with premium email-exclusive spending thresholds, maximizing customer acquisition and average order value during high-demand season.
- Dual-channel discount structure
- SMS subscriber list growth