Lucky Brand seasonal shirt refresh promotion designed to re-engage existing customers with time-sensitive wardrobe update messaging. Positions essential styles as must-have go-to pieces for daily rotation and seasonal refresh. Uses urgency-driven language ('It's Time') combined with product discovery tactics to encourage purchase consideration. Targets fashion-conscious subscribers seeking versatile, rotation-friendly apparel options.
- Wardrobe refresh urgency
- Seasonal style positioning
- Product discovery tactics
