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The Best Way To Finish Your 'Fit

Velvet Denim Luxe Jacket

Stripe Baja Knit Hoodie

Classic Leather Moto Jacket

Coca-Cola Logo Hoodie

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Limited Time Take 25% off your order when you spend $150 or more on eligible items. Offer is valid from 12:01 AM PT, 7/30/2026 until 11:59 PM PT, 8/4/2026. Offer is valid online and in stores. One coupon per customer. To redeem online, enter code LUCKY25 in the promo code box at checkout. Please present coupon code LKY25 in store to receive discount. Offer excludes sale styles and items marked as 'Discounts Do Not Apply' on Luckybrand.com, and products marked as 'Excluded From Promotion's in-store. Offer is Not combinable with Extra 25% off Email or SMS offers. This offer does not apply to gift cards, employee discounts, previous purchases, applicable taxes, nor shipping and handling. Returns of any portion of the purchase will require equal forfeiture of offer or amount equal to offer. Not redeemable for cash or cash equivalent. Offer is not transferable. Lucky Brand reserves the right to extend, modify, eliminate, or reduce this promotion at any time.

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Frequently asked questions

Why does this email segment products by material type?

Material-based segmentation increases customer relevance by appealing to diverse style preferences and encouraging cross-material exploration within the jacket category.

How does visual product discovery benefit this campaign?

Visual-first design drives engagement by enabling fall/winter shoppers to quickly discover and compare seasonal jacket must-haves across leather, denim, suede, and other materials.

Can this template be adapted for other seasons or categories?

Yes, the material-based segmentation approach is adaptable to seasonal campaigns or any product category with material variants.

What creates urgency for seasonal conversion?

The 'must-haves' positioning combined with fall/winter timing accelerates purchase intent by framing jackets as essential seasonal items.

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JEANS

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