Preview

So. Much. New. Be the first to wear these styles. Shop Women's New Arrivals

So. Much. New. Be the first to wear these styles. Shop Men's New Arrivals

New Arrivals Are Here

Embellished Cherry Coke Classic Crew in Caviar

Horse Shoe Ringer Tee

Pleated Denim Mini Dress

Festival Lace Midi Skirt

Mickey Flowers Boyfriend Tee

Embellished Super Low Rise Ultra Wide

LET'S GET SOCIAL

FREE SHIPPING WHEN YOU SPEND OVER $85

FREE IN-STORE RETURNS

GIFT CARDS IN
EVERY AMOUNT

SHOP NOW,
PAY LATER

*Limited Time Take 30% off your order when you spend $150 or more on eligible items. Offer is valid from 12:01 AM PT, 3/24/2026 until 11:59 PM PT, 4/6/2026. Offer is valid online and in stores. One coupon per customer. To redeem online, enter code LUCKY30 in the promo code box at checkout. Please present coupon code LKY30 in store to receive discount. Offer excludes sale styles and items marked as 'Discounts Do Not Apply' on Luckybrand.com, and products marked as 'Excluded From Promotion's in-store. Offer is Not combinable with Extra 25% off Email or SMS offers. This offer does not apply to gift cards, employee discounts, previous purchases, applicable taxes, nor shipping and handling. Returns of any portion of the purchase will require equal forfeiture of offer or amount equal to offer. Not redeemable for cash or cash equivalent. Offer is not transferable. Lucky Brand reserves the right to extend, modify, eliminate, or reduce this promotion at any time.

Frequently asked questions

What is the primary purpose of this email?

To drive early traffic to Lucky Brand's seasonal new arrivals collection using urgency messaging, cross-category product browsing, and an SMS signup incentive.

What design elements help showcase the new collection?

A clean product grid layout displays seasonal styles across men's and women's categories, while elegant serif typography and category navigation support intuitive browsing.

How does this email create urgency?

The headline 'NEW Arrivals Just Dropped!' signals immediacy, combined with a 15% SMS signup incentive that encourages immediate action and cross-channel engagement.

Who is the intended audience?

Fashion-forward shoppers and loyal Lucky Brand customers interested in seasonal casual wear updates.

Preview

JEANS

WOMEN

MEN

SALE

JEANS

WOMEN

MEN

SALE

More templates

Meet the newbies: Hoka Clifton Pro and Clifton 11.

🪴New plant-based fabrics from Minerva

40 Patio Tulips - Better Than HALF PRICE!

Trending now: boxy T-shirts and more

Frequently asked questions