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Get it for less. That style you viewed is now on sale - but not for long. Shop it for less now.

363 Vintage Straight

While you are here...Check out these

223 Straight

Uni Fit High Rise Skinny Jean

281 Baggy

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*Limited Time Take 30% off your order when you spend $150 or more on eligible items. Offer is valid from 12:01 AM PT, 3/24/2026 until 11:59 PM PT, 4/6/2026. Offer is valid online and in stores. One coupon per customer. To redeem online, enter code LUCKY30 in the promo code box at checkout. Please present coupon code LKY30 in store to receive discount. Offer excludes sale styles and items marked as 'Discounts Do Not Apply' on Luckybrand.com, and products marked as 'Excluded From Promotion's in-store. Offer is Not combinable with Extra 25% off Email or SMS offers. This offer does not apply to gift cards, employee discounts, previous purchases, applicable taxes, nor shipping and handling. Returns of any portion of the purchase will require equal forfeiture of offer or amount equal to offer. Not redeemable for cash or cash equivalent. Offer is not transferable. Lucky Brand reserves the right to extend, modify, eliminate, or reduce this promotion at any time.

By signing up via text, you agree to receive recurring automated marketing text messages (e.g. AI content, cart reminders) from Lucky Brand at the number you provide. Consent not a condition of purchase. We may share info with service providers per our Privacy Policy. Reply HELP for help & STOP to cancel. Msg frequency varies. Msg & data rates may apply. By signing up via text, you also agree to Lucky Brand's Terms & Privacy Policy.

Frequently asked questions

What type of email is this and who is it for?

Triggered price drop notification sent to customers who browsed specific denim styles but didn't purchase, targeting deal-seeking fashion shoppers and browse abandoners.

How does the design drive conversions?

Combines urgency-driven messaging with a hero product spotlight for the price-dropped item, personalized 4-up cross-sell grid, and high-value SMS opt-in incentive (15% off) to prompt immediate action.

Can this template work for other product categories?

Yes. The triggered price drop + personalized recommendations framework adapts to any retail vertical. The hero spotlight and cross-sell grid work for any fashion or product category with browse abandoner audiences.

Why include the SMS opt-in incentive in this email?

The 15% discount converts email subscribers into SMS subscribers, expanding marketing channels while rewarding engagement and creating additional touchpoints for future campaigns.

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JEANS

WOMEN

MEN

SALE

JEANS

WOMEN

MEN

SALE

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