What type of campaign is this?

SMS subscriber acquisition email that combines a first-purchase text discount (15% off) with an email promotion for 30% off denim, stacking incentives across channels to maximize opt-ins and initial purchases.

Why use multi-channel discount stacking?

Layering SMS and email incentives increases perceived value—subscribers see both the 15% text offer and 30% email discount as compounding savings, driving urgency and higher conversion rates than single-channel promotions.

What makes this effective for first-time buyers?

Time-sensitive urgency (limited denim sale), first-purchase incentive (15% text discount), and hero email offer (30% off) combine to remove friction and maximize conversion velocity for new customers.

Can this template be adapted for other brands?

Yes, the SMS list-building structure with cross-channel discount stacking works for apparel and lifestyle brands, though discount percentages should align with brand margins and customer behavior.

Preview

JEANS

WOMEN

MEN

SALE

USE CODE APP15 FOR 15% OFF YOUR FIRST IN-APP PURCHASE

You Deserve New Denim

410 Athletic Straight

Baggy Linen Wide Leg Pant

410 Athletic Straight Coolmax Stretch Jean

363 Vintage Straight Coolmax Stretch Jean

Mid Rise Sweet Boot

410 Athletic Sateen Stretch Jean

Easy Rider Bootcut Coolmax Stretch Jean

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Tulalip, WA 98271

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FREE IN-STORE RETURNS

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PAY LATER

*30% Off Denim. Offer is valid from 12:01 AM PT, 6/19/2026 until 11:59 PM PT, 6/26/2026 in the US only. Offer is only valid at Luckybrand.com and Lucky Brand Retail stores. Offer is not valid at Lucky Brand Outlet stores. Discount only applies to select styles. Online: Prices as marked. Offer excludes items marked as Discounts Do Not Apply on Luckybrand.com, and products marked as Excluded From Promotions in-store. Cannot be combined with other discounts, promotions, nor employee discounts. This offer does not apply to previous purchases, applicable taxes, nor shipping and handling. Returns of any portion of the purchase will require equal forfeiture of offer or amount equal to offer. Not redeemable for cash or cash equivalent. Offer is not transferable. Lucky Brand reserves the right to extend, modify, eliminate, or reduce this promotion at any time.

By signing up via text, you consent to receive recurring automated promotional and personalized marketing text messages (e.g. cart reminders) and alerts from the Program. Reply “HELP” for help and “STOP” to cancel to 44634. Msg frequency varies. Msg and data rates may apply. Must be at least 13 years of age. For additional Program information visit http://attn.tv/luckybrand/terms.html. The Program is governed by Lucky Brand’s Privacy Policy https://www.luckybrand.com/privacy-policy/privacy-policy.html and the Messaging Privacy Policy at https://attnl.tv/p/7d9.

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