Preview

Topped off. New tops, shirts & more. Shop Women's tops

The top of our tops

Printed Swing Tank

Long Sleeve Button Blouse

Contrast Embroidered Short Sleeve Peasant Top

Embroidered Dolman Yoke Top

COME VISIT US IRL

Seattle Premium Outlets

10600 Quil Ceda Blvd Suite 626

Tulalip, WA 98271

LET'S GET SOCIAL

FREE SHIPPING WHEN YOU SPEND OVER $85

FREE IN-STORE RETURNS

GIFT CARDS IN
EVERY AMOUNT

SHOP NOW,
PAY LATER

**Limited Time Exclusive. Save An Extra 25% Off Your Purchase. Offer is valid from 12:01 AM PT, 6/27/2026 until 11:59 PM PT, 7/6/2026. Discount is automatically applied at checkout on Luckybrand.com. Exclusions apply. Offer is valid at Lucky Brand Retail stores and Lucky Brand Outlet stores with Promo Code LBE25. Please present this coupon to receive discount. Offer excludes sale styles and items marked as Discounts Do Not Apply on Luckybrand.com, and products marked as Excluded From Promotions in-store. This offer does not apply to gift cards, employee discounts, previous purchases, applicable taxes, nor shipping and handling. Returns of any portion of the purchase will require equal forfeiture of offer or amount equal to offer. Not redeemable for cash or cash equivalent. Offer is not transferable. Lucky Brand reserves the right to extend, modify, eliminate, or reduce this promotion at any time.

By signing up via text, you agree to receive recurring automated marketing text messages (e.g. AI content, cart reminders) from Lucky Brand at the number you provide. Consent not a condition of purchase. We may share info with service providers per our Privacy Policy. Reply HELP for help & STOP to cancel. Msg frequency varies. Msg & data rates may apply. By signing up via text, you also agree to Lucky Brand's Terms & Privacy Policy.

Frequently asked questions

Who is this email designed for?

Existing customers who've previously purchased from Lucky Brand, particularly women building permanent wardrobes. It targets repeat buyers rather than new prospects.

What is the core design strategy?

Emotional storytelling paired with quality positioning. Rather than heavy promotions, it celebrates bestselling tops as reliable wardrobe essentials, fostering loyalty through authenticity and aspiration.

Can this template be reused for other campaigns?

Yes. The repeat-purchase emotional narrative format works for other apparel categories and retention campaigns targeting existing customers. Maintain the storytelling approach while swapping product focus.

Why emphasize 'repeat-worthy' over price discounts?

Existing customers value reliability and confidence over aggressive discounting. Emotional resonance and quality-focused messaging drive repeat purchases better than promotional pressure for loyal buyers.

Preview

JEANS

WOMEN

MEN

SALE

JEANS

WOMEN

MEN

SALE

More templates

Now Trending: UOFC ⚽🏆

Love at First Dress—30% Off Gunne Sax🦄

Time's almost up: 50% off

Here’s 25% Off ❤️

Frequently asked questions