Why does this email use a heart emoji in the subject line?

The emoji amplifies engagement and encourages clicks by creating emotional appeal, which increases open rates for this promotional campaign.

What is the 'repeat-worthy' messaging strategy?

It positions the tops as reliable wardrobe staples for everyday rotation, building purchase confidence and encouraging customers to make repeat purchases.

Who is this email designed for?

Fashion-conscious women seeking versatile, dependable pieces for regular wardrobe rotation rather than trend-focused styles.

Can this email template be reused?

Yes, the bestseller curation format works periodically as styles and bestseller selections change, though the specific products would need updating.

Preview

JEANS

WOMEN

MEN

SALE

Topped off. New tops, shirts & more. Shop Women's tops

The top of our tops

Lace Peplum Blouse

Grateful Dead Airbrush Muscle Tank

Star Wars Rebel Princess Classic Crew in Antique White

Lace Tie Back Top

LET'S GET SOCIAL

FREE SHIPPING WHEN YOU SPEND OVER $85

FREE IN-STORE RETURNS

GIFT CARDS IN
EVERY AMOUNT

SHOP NOW,
PAY LATER

Limited Time Take Extra 30% off your order with code: VIP30 Offer is valid from 12:01 AM PT, 4/23/2026 until 11:59 PM PT, 5/3/2026. To redeem online, enter code VIP30 in the promo code box at checkout Offer excludes sale styles and items marked as 'Discounts Do Not Apply' on Luckybrand.com, and products marked as 'Excluded From Promotion's in-store. Offer is Not combinable with Extra 25% off Email or SMS offers. Offer is Not combinable with Extra 25% off Clearance. This offer does not apply to gift cards, employee discounts, previous purchases, applicable taxes, nor shipping and handling. Returns of any portion of the purchase will require equal forfeiture of offer or amount equal to offer. Not redeemable for cash or cash equivalent. Offer is not transferable. Lucky Brand reserves the right to extend, modify, eliminate, or reduce this promotion at any time.

By signing up via text, you agree to receive recurring automated marketing text messages (e.g. AI content, cart reminders) from Lucky Brand at the number you provide. Consent not a condition of purchase. We may share info with service providers per our Privacy Policy. Reply HELP for help & STOP to cancel. Msg frequency varies. Msg & data rates may apply. By signing up via text, you also agree to Lucky Brand's Terms & Privacy Policy.