What type of email is this?

A repeat-purchase promotional email that encourages previous buyers to repurchase bestselling women's tops and jeans with emotional, celebratory messaging.

What makes this email design effective?

The heart emoji in the subject line creates emotional resonance, and showcasing bestselling items taps into customers' desire to repurchase styles they already love.

Who is the intended audience?

Engaged female customers who have previously purchased from Lucky Brand, particularly those interested in core wardrobe items like tops and jeans.

Preview

JEANS

WOMEN

MEN

SALE

Topped off. New tops, shirts & more. Shop Women's tops

The top of our tops

Sandwash Notch Top

Contrast Embroidered Short Sleeve Peasant Top

Crochet Puff Sleeve Button Up Top

Novelty Mix Tank

COME VISIT US IRL

Seattle Premium Outlets

10600 Quil Ceda Blvd Suite 626

Tulalip, WA 98271

LET'S GET SOCIAL

FREE SHIPPING WHEN YOU SPEND OVER $85

FREE IN-STORE RETURNS

GIFT CARDS IN
EVERY AMOUNT

SHOP NOW,
PAY LATER

*Up to 50% Off Select Styles is valid from 12:01 AM PT, 5/5/2026 until 11:59 PM PT, 6/17/2026 in the US only. Offer is only valid at Luckybrand.com and Lucky Brand Retail stores. Offer is not valid at Lucky Brand Outlet stores. Discount is automatically applied at checkout. Offer excludes items marked as Discounts Do Not Apply on Luckybrand.com, and products marked as Excluded From Promotions in-store. Cannot be combined with other discounts, promotions, nor employee discounts. This offer does not apply to previous purchases, applicable taxes, nor shipping and handling. Returns of any portion of the purchase will require equal forfeiture of offer or amount equal to offer. Not redeemable for cash or cash equivalent. Offer is not transferable. Lucky Brand reserves the right to extend, modify, eliminate, or reduce this promotion at any time.

By signing up via text, you agree to receive recurring automated marketing text messages (e.g. AI content, cart reminders) from Lucky Brand at the number you provide. Consent not a condition of purchase. We may share info with service providers per our Privacy Policy. Reply HELP for help & STOP to cancel. Msg frequency varies. Msg & data rates may apply. By signing up via text, you also agree to Lucky Brand's Terms & Privacy Policy.