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Limited Time Take Extra 30% off your order with code: VIP30 Offer is valid from 12:01 AM PT, 4/23/2026 until 11:59 PM PT, 5/3/2026. To redeem online, enter code VIP30 in the promo code box at checkout Offer excludes sale styles and items marked as 'Discounts Do Not Apply' on Luckybrand.com, and products marked as 'Excluded From Promotion's in-store. Offer is Not combinable with Extra 25% off Email or SMS offers. Offer is Not combinable with Extra 25% off Clearance. This offer does not apply to gift cards, employee discounts, previous purchases, applicable taxes, nor shipping and handling. Returns of any portion of the purchase will require equal forfeiture of offer or amount equal to offer. Not redeemable for cash or cash equivalent. Offer is not transferable. Lucky Brand reserves the right to extend, modify, eliminate, or reduce this promotion at any time.

By signing up via text, you consent to receive recurring automated promotional and personalized marketing text messages (e.g. cart reminders) and alerts from the Program. Reply “HELP” for help and “STOP” to cancel to 44634. Msg frequency varies. Msg and data rates may apply. Must be at least 13 years of age. For additional Program information visit http://attn.tv/luckybrand/terms.html. The Program is governed by Lucky Brand’s Privacy Policy https://www.luckybrand.com/privacy-policy/privacy-policy.html and the Messaging Privacy Policy at https://attnl.tv/p/7d9.

Frequently asked questions

What type of email is this?

A celebrity partnership product launch email. It combines influencer credibility with product announcement messaging and a free shipping incentive to drive conversions among fashion-forward denim buyers.

Why does the 'She's back' headline work here?

It creates urgency and exclusivity around the collaboration. Paired with celebrity name recognition, it encourages immediate engagement from Addison Rae's existing followers.

What conversion levers does this design pull?

Social proof (celebrity endorsement) combined with a friction-reducing incentive (free shipping). This addresses both emotional motivation (influencer credibility) and rational objections (cost).

Can this template work for other campaigns?

Yes. The structure applies to any celebrity collaboration or influencer partnership product launch. Replace the influencer, collection name, and offer while maintaining the endorsement-driven positioning.

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