What type of promotional email is this?

A tiered product promotion that presents the same category (shirts) at different price points, designed to appeal to both budget-conscious and premium customers.

Why does price-tier segmentation increase effectiveness?

Price segmentation removes purchasing barriers for budget-conscious shoppers while offering premium options to loyal customers, encouraging larger baskets and higher average order values.

Is this template reusable for other product categories?

Yes—the multi-tier merchandising approach works for any category with products at multiple price points, such as accessories, outerwear, or seasonal collections.

What's the primary business objective?

Increase average order value (AOV) from existing customers by encouraging repeat purchases through tiered pricing options presented in a single campaign.

Preview

JEANS

WOMEN

MEN

SALE

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Lucky Brand Indigo Plaid Western Shirt - Men's Clothing Outerwear Shirt Jackets

Lucky Brand 4 Pack A-Shirt Tank Tops - Men's Clothing Outerwear Shirt Jackets in White

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Limited Time Take 40% Off Select Styles when you enter code LUCKYYOU in the promo code box at checkout . Offer is valid from 12:01 AM PT, 10/14/2026 until 11:59 PM PT, 10/25/2026 online only at Luckybrand.com. Offer is Not valid at Lucky Brand Retail stores or Lucky Brand Outlet stores. Offer is Not combinable with 25% off CRM Offers. Offer is Not combinable with other coupon codes. Offer excludes items marked as Discounts Do Not Apply on Luckybrand.com, and products marked as Excluded from Promotions in-store. This offer does not apply to gift cards, employee discounts, previous purchases, applicable taxes, nor shipping and handling. Returns of any portion of the purchase will require equal forfeiture of offer or amount equal to offer. Not redeemable for cash or cash equivalent. Offer is not transferable. Lucky Brand reserves the right to extend, modify, eliminate, or reduce this promotion at any time.

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