What type of email is this?

A segmented promotional email that organizes products into price tiers to appeal to different customer budgets, using seasonal wardrobe refresh messaging to drive engagement.

Why is plan-based product grouping effective?

Organizing by price tier removes friction for customers across budget levels. Each segment finds relevant options without feeling excluded, increasing appeal and conversion across the full audience.

Can this email structure work for other product categories?

Yes. The tiered approach applies to any category with varied price points—electronics, home goods, accessories. The pattern groups products by customer value perception, making it flexible across apparel and beyond.

Preview

JEANS

WOMEN

MEN

SALE

Shirt up. Put some new ones on rotation. Shop Men's Shirt

New Shirts. New Vibes.

Lucky Brand Indigo Weekend Slub Henley - Men's Clothing Tops Tees Henley Shirt

Lucky Brand Supima Short Sleeve Henley - Men's Clothing Tops Tees Henley Shirt in Bright White

Lucky Brand Short Sleeve Mesa Western Jacquard Shirt - Men's Clothing Outerwear Shirt Jackets in Magenta Plaid

Lucky Brand Weekend Slub Henley - Men's Clothing Tops Tees Henley Shirt in Jet Black

Lucky Brand Short Sleeve Grateful Dead Printed Shirt - Men's Clothing Outerwear Shirt Jackets in Blue Blush

Lucky Brand Short Sleeve San Gabriel Printed Shirt - Men's Clothing Outerwear Shirt Jackets in Black Print

GOOD THINGS COME BY TEXT

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LET'S GET SOCIAL

*Up to 50% Off Select Styles is valid from 12:01 AM PT, 9/10/2026 until 11:59 PM PT, 9/23/2026 in the US only. Offer is only valid at Luckybrand.com and Lucky Brand Retail stores. Offer is not valid at Lucky Brand Outlet stores. Discount is automatically applied at checkout. Offer excludes items marked as Discounts Do Not Apply on Luckybrand.com, and products marked as Excluded From Promotions in-store. Cannot be combined with other discounts, promotions, nor employee discounts. This offer does not apply to previous purchases, applicable taxes, nor shipping and handling. Returns of any portion of the purchase will require equal forfeiture of offer or amount equal to offer. Not redeemable for cash or cash equivalent. Offer is not transferable. Lucky Brand reserves the right to extend, modify, eliminate, or reduce this promotion at any time.

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