What are the dual business objectives?

Clear seasonal denim inventory through deep discounts while converting email subscribers to SMS members, leveraging purchase intent to grow a high-engagement channel.

Why offer 15% off the next purchase instead of current sale discount only?

Dual incentive strengthens SMS opt-in motivation (immediate savings plus future discount) and establishes repeat purchase expectation among newly acquired SMS subscribers.

Is this template adaptable for other fashion retailers?

Yes; the SMS-plus-flash-sale structure applies to any seasonal clearance, though discount percentages and product mix should reflect actual inventory levels and margin targets.

Why prioritize SMS growth during a sales email?

Transactional emails attract high-intent shoppers; converting them to SMS during peak engagement ensures promotional messages reach customers proven to respond.

Preview

JEANS

WOMEN

MEN

SALE

USE CODE APP15 FOR 15% OFF YOUR FIRST IN-APP PURCHASE

Keep Shopping

Venice Burnout Notch Neck Tee

Baggy Linen Wide Leg Pant

Ultra Low Rise Addison Flare

Venice Burnout Crew Neck Tee

410 Athletic Straight

223 Straight Sateen Stretch Jean

COME VISIT US IRL

Seattle Premium Outlets

10600 Quil Ceda Blvd Suite 626

Tulalip, WA 98271

LET'S GET SOCIAL

FREE SHIPPING WHEN YOU SPEND OVER $85

FREE IN-STORE RETURNS

GIFT CARDS IN
EVERY AMOUNT

SHOP NOW,
PAY LATER

*Up to 50% Off Select Styles. Offer is valid from 12:01 AM PT, 6/17/2026 until 12:00 PM PT, 6/22/2026 in the US only. Offer is only valid at Luckybrand.com and Lucky Brand Retail stores. Offer is not valid at Lucky Brand Outlet stores. Discount is automatically applied at checkout. Offer excludes items marked as Discounts Do Not Apply on Luckybrand.com, and products marked as Excluded From Promotions in-store. Cannot be combined with other discounts, promotions, nor employee discounts. This offer does not apply to previous purchases, applicable taxes, nor shipping and handling. Returns of any portion of the purchase will require equal forfeiture of offer or amount equal to offer. Not redeemable for cash or cash equivalent. Offer is not transferable. Lucky Brand reserves the right to extend, modify, eliminate, or reduce this promotion at any time

By signing up via text, you consent to receive recurring automated promotional and personalized marketing text messages (e.g. cart reminders) and alerts from the Program. Reply “HELP” for help and “STOP” to cancel to 44634. Msg frequency varies. Msg and data rates may apply. Must be at least 13 years of age. For additional Program information visit http://attn.tv/luckybrand/terms.html. The Program is governed by Lucky Brand’s Privacy Policy https://www.luckybrand.com/privacy-policy/privacy-policy.html and the Messaging Privacy Policy at https://attnl.tv/p/7d9.

This email was sent to archive@templ8.email