What type of email is this?

An abandoned cart reminder designed to bring customers back to complete a purchase they started but didn't finish.

Why include product recommendations in an abandoned cart email?

Cross-selling recommendations increase order value, give hesitant customers additional reasons to buy, and address decision paralysis that may have triggered the initial abandonment.

What makes the subject line effective?

The 'Still Browsing?' opening addresses the customer's actual state, while 'Check Out Now!' with emoji creates urgency. The tone is conversational rather than aggressive.

Can this template work for non-apparel retail?

Yes. The urgency + recommendations + CTA structure applies across retail, though product imagery and copy should match the category and audience.

Preview

Whatcha Waiting For? Hurry & Make It Yours.

JEANS

WOMEN

MEN

SALE

Make your move. Shop now & get that new outfit feeling. Shop Now.

VENICE BURNOUT NOTCH NECK LONG SLEEVE

Keep Shopping

Ultra Low Rise Addison Short

Baggy Linen Wide Leg Pant

LET'S GET SOCIAL

FREE SHIPPING WHEN YOU SPEND OVER $85

FREE IN-STORE RETURNS

GIFT CARDS IN
EVERY AMOUNT

SHOP NOW,
PAY LATER

**Limited Time Exclusive. Save An Extra 25% Off Your Purchase. Offer is valid from 12:01 AM PT, 3/13/2026 until 11:59 PM PT, 3/17/2026. Discount is automatically applied at checkout on Luckybrand.com. Exclusions apply. Offer is valid at Lucky Brand Retail stores and Lucky Brand Outlet stores with Promo Code LBE25. Please present this coupon to receive discount. Offer excludes sale styles and items marked as Discounts Do Not Apply on Luckybrand.com, and products marked as Excluded From Promotions in-store. This offer does not apply to gift cards, employee discounts, previous purchases, applicable taxes, nor shipping and handling. Returns of any portion of the purchase will require equal forfeiture of offer or amount equal to offer. Not redeemable for cash or cash equivalent. Offer is not transferable. Lucky Brand reserves the right to extend, modify, eliminate, or reduce this promotion at any time.

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