What type of email is this?

A promotional flash sale email with tiered discounts designed to drive seasonal inventory clearance while acquiring new SMS subscribers through an incentive funnel.

What makes this email's design effective?

The dual-incentive structure (30% base discount plus 15% SMS bonus) creates urgency and motivates both immediate purchases and list growth by rewarding opt-ins with additional savings.

Can this template be reused for other campaigns?

Yes. The two-tier discount funnel works for any seasonal or inventory-driven sale, and the SMS opt-in incentive structure is reusable across promotions—adjust percentages to match current marketing goals.

Preview

JEANS

WOMEN

MEN

SALE

USE CODE APP15 FOR 15% OFF YOUR FIRST IN-APP PURCHASE

More Soon-To-Be Favorites

Super Low Rise Ultra Wide

Ultra Low Rise Addison Flare

363 Vintage Straight Coolmax Stretch Jean

The Baggy

363 Vintage Straight Coolmax Stretch Jean

363 Vintage Straight

Mid Rise Sweet Flare

Low Rise Flare

COME VISIT US IRL

Seattle Premium Outlets

10600 Quil Ceda Blvd Suite 626

Tulalip, WA 98271

LET'S GET SOCIAL

FREE SHIPPING WHEN YOU SPEND OVER $85

FREE IN-STORE RETURNS

GIFT CARDS IN
EVERY AMOUNT

SHOP NOW,
PAY LATER

*30% Off Denim. Offer is valid from 12:01 AM PT, 6/19/2026 until 11:59 PM PT, 6/26/2026 in the US only. Offer is only valid at Luckybrand.com and Lucky Brand Retail stores. Offer is not valid at Lucky Brand Outlet stores. Discount only applies to select styles. Online: Prices as marked. Offer excludes items marked as Discounts Do Not Apply on Luckybrand.com, and products marked as Excluded From Promotions in-store. Cannot be combined with other discounts, promotions, nor employee discounts. This offer does not apply to previous purchases, applicable taxes, nor shipping and handling. Returns of any portion of the purchase will require equal forfeiture of offer or amount equal to offer. Not redeemable for cash or cash equivalent. Offer is not transferable. Lucky Brand reserves the right to extend, modify, eliminate, or reduce this promotion at any time.

By signing up via text, you consent to receive recurring automated promotional and personalized marketing text messages (e.g. cart reminders) and alerts from the Program. Reply “HELP” for help and “STOP” to cancel to 44634. Msg frequency varies. Msg and data rates may apply. Must be at least 13 years of age. For additional Program information visit http://attn.tv/luckybrand/terms.html. The Program is governed by Lucky Brand’s Privacy Policy https://www.luckybrand.com/privacy-policy/privacy-policy.html and the Messaging Privacy Policy at https://attnl.tv/p/7d9.

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