Summer denim flash sale email driving seasonal inventory clearance with dual incentives. Promotes 30% off denim to all subscribers, while offering additional 15% discount to text message opt-ins—a strategic two-step funnel for email engagement plus SMS audience growth.
- Tiered discount strategy: 30% promotional + 15% SMS signup bonus
- SMS subscriber acquisition tactic paired with sales promotion
- Targets price-sensitive denim shoppers during peak summer season