What makes this discount structure effective?

Three tiers appeal to different customer segments: the 25% base offer has broad appeal, the 50% off Fireworks targets deal-seekers interested in specific collections, and the 15% app incentive converts subscribers to mobile shoppers.

Who is this email designed for?

Existing email subscribers with potential access to both physical stores and online shopping who can be incentivized to adopt the mobile app.

Can this template work for other retailers?

Yes. The structure—base channel discount + category-specific bonus + app adoption incentive—adapts to any multi-channel retailer wanting to promote omnichannel engagement simultaneously.

What customer behavior does this target?

It converts email engagement into cross-channel purchases by making the mobile app a distinct benefit, encouraging lapsed customers back while rewarding existing users across all channels.

Preview

USE CODE APP15 FOR 15% OFF YOUR FIRST IN-APP PURCHASE

JEANS

WOMEN

MEN

SALE

Your Next Obsession

Modelo Logo Tee

Printed Swing Tank

Broken Record Tee

The Beatles Abbey Road Tee

Spacedye One Pocket Tee

Lucky Athletics Tee

U.s.a. Flag Tee

Ford Mustang Match Tee

Total Smoke Show Tee

COME VISIT US IRL

Seattle Premium Outlets

10600 Quil Ceda Blvd Suite 626

Tulalip, WA 98271

LET'S GET SOCIAL

FREE SHIPPING WHEN YOU SPEND OVER $85

FREE IN-STORE RETURNS

GIFT CARDS IN
EVERY AMOUNT

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PAY LATER

*Up to 50% Off Select Styles is valid from 12:01 AM PT, 6/27/2026 until 11:59 PM PT, 7/6/2026 in the US only. Offer is only valid at Luckybrand.com and Lucky Brand Retail stores. Offer is not valid at Lucky Brand Outlet stores. Discount is automatically applied at checkout. Offer excludes items marked as Discounts Do Not Apply on Luckybrand.com, and products marked as Excluded From Promotions in-store. Cannot be combined with other discounts, promotions, nor employee discounts. This offer does not apply to previous purchases, applicable taxes, nor shipping and handling. Returns of any portion of the purchase will require equal forfeiture of offer or amount equal to offer. Not redeemable for cash or cash equivalent. Offer is not transferable. Lucky Brand reserves the right to extend, modify, eliminate, or reduce this promotion at any time.

**Limited Time Exclusive. Save An Extra 25% Off Your Purchase. Offer is valid from 12:01 AM PT, 6/27/2026 until 11:59 PM PT, 7/6/2026. Discount is automatically applied at checkout on Luckybrand.com. Exclusions apply. Offer is valid at Lucky Brand Retail stores and Lucky Brand Outlet stores with Promo Code LBE25. Please present this coupon to receive discount. Offer excludes sale styles and items marked as Discounts Do Not Apply on Luckybrand.com, and products marked as Excluded From Promotions in-store. This offer does not apply to gift cards, employee discounts, previous purchases, applicable taxes, nor shipping and handling. Returns of any portion of the purchase will require equal forfeiture of offer or amount equal to offer. Not redeemable for cash or cash equivalent. Offer is not transferable. Lucky Brand reserves the right to extend, modify, eliminate, or reduce this promotion at any time.

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