Midweek flash sale email from Lucky Brand offering 25% discount on purchases of $150 or more. Features day-of-week positioning ("Tuesday Treat") and preheader urgency messaging to capitalize on weekly shopping patterns and drive midweek customer engagement while increasing average order value.
- Day-of-week branding establishes predictable weekly shopping routines
- Minimum purchase threshold ($150+) incentivizes higher average order values
- Preheader urgency copy ("Offer Ends Soon") creates FOMO and boosts open rates