Omnichannel promotional email from Lucky Brand leveraging time-limited sitewide discounts (up to 50% off) paired with exclusive app-only incentives (15% first-purchase bonus code APP15). Strategic campaign targets existing customers across web and mobile platforms to maximize conversion rates while driving app adoption and establishing a sustainable dual-channel revenue stream.
- Sitewide offer: up to 50% off all merchandise
- App exclusive: 15% off first in-app purchase (code APP15)
- Goal: Drive app downloads and boost mobile revenue share