What type of promotional email is this?

A tiered-discount email combining stacked product discounts (30% + 25% off denim) with a separate SMS signup incentive (15% off). The dual-offer strategy drives immediate e-commerce conversions while building a high-value mobile subscriber list.

Why stack discounts instead of offering one deeper discount?

Stacking smaller discounts (30% + 25%) creates higher perceived value and purchase urgency than a single 50%-off offer. The structure also allows two distinct calls-to-action: redeem the denim discount immediately, or sign up for SMS to unlock additional savings.

Can this template work for other product categories or retailers?

Yes. The stacked-discount + SMS-incentive model works across fashion, beauty, and general retail. Percentages and product focus can be customized while preserving the two-offer structure, which is category-agnostic and proven to expand subscriber lists.

Why prioritize SMS growth in a promotional email?

SMS has 98% open rates versus email's 20-30%, making it a high-ROI channel for future campaigns. The 15% signup incentive creates low-friction enrollment while the larger email discount captures immediate sales, balancing short-term and long-term value.

Preview

JEANS

WOMEN

MEN

SALE

Raise Your Denim Game

Mid Rise Sweet Straight

Low Rise Flare

Mid Rise Sweet Wide Leg

Barrel Leg

High Rise Curvy Flare

Super Low Rise Ultra Wide Culotte

COME VISIT US IRL

Seattle Premium Outlets

10600 Quil Ceda Blvd Suite 626

Tulalip, WA 98271

LET'S GET SOCIAL

FREE SHIPPING WHEN YOU SPEND OVER $85

FREE IN-STORE RETURNS

GIFT CARDS IN
EVERY AMOUNT

SHOP NOW,
PAY LATER

*30% Off Denim. Offer is valid from 12:01 AM PT, 4/7/2026 until 11:59 PM PT, 4/22/2026 in the US only. Offer is only valid at Luckybrand.com and Lucky Brand Retail stores. Offer is not valid at Lucky Brand Outlet stores. Discount only applies to select styles. Online: Prices as marked. Offer excludes items marked as Discounts Do Not Apply on Luckybrand.com, and products marked as Excluded From Promotions in-store. Cannot be combined with other discounts, promotions, nor employee discounts. This offer does not apply to previous purchases, applicable taxes, nor shipping and handling. Returns of any portion of the purchase will require equal forfeiture of offer or amount equal to offer. Not redeemable for cash or cash equivalent. Offer is not transferable. Lucky Brand reserves the right to extend, modify, eliminate, or reduce this promotion at any time.

**Limited Time Exclusive. Save An Extra 25% Off Your Purchase. Offer is valid from 12:01 AM PT, 4/17/2026 until 11:59 PM PT, 4/22/2026. Discount is automatically applied at checkout on Luckybrand.com. Exclusions apply. Offer is valid at Lucky Brand Retail stores and Lucky Brand Outlet stores with Promo Code LBE25. Please present this coupon to receive discount. Offer excludes sale styles and items marked as Discounts Do Not Apply on Luckybrand.com, and products marked as Excluded From Promotions in-store. This offer does not apply to gift cards, employee discounts, previous purchases, applicable taxes, nor shipping and handling. Returns of any portion of the purchase will require equal forfeiture of offer or amount equal to offer. Not redeemable for cash or cash equivalent. Offer is not transferable. Lucky Brand reserves the right to extend, modify, eliminate, or reduce this promotion at any time.

By signing up via text, you consent to receive recurring automated promotional and personalized marketing text messages (e.g. cart reminders) and alerts from the Program. Reply “HELP” for help and “STOP” to cancel to 44634. Msg frequency varies. Msg and data rates may apply. Must be at least 13 years of age. For additional Program information visit http://attn.tv/luckybrand/terms.html. The Program is governed by Lucky Brand’s Privacy Policy https://www.luckybrand.com/privacy-policy/privacy-policy.html and the Messaging Privacy Policy at https://attnl.tv/p/7d9.

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