What is this email's core strategy?

Two-step conversion funnel: the primary discount (30% off) targets immediate purchasers, while the SMS signup incentive (15% additional discount) captures high-intent customer data for mobile-first marketing and repeat purchase campaigns.

Why include an SMS incentive in a promotional email?

SMS signup captures data from high-intent customers without requiring purchase, enables mobile-first engagement for future campaigns, and creates a secondary incentive for repeat purchase behavior across channels.

What makes this email effective for ecommerce?

Time-sensitive urgency and stacked discounts appeal to price-sensitive shoppers, while the mobile incentive captures subscribers without requiring checkout, maximizing both immediate conversion and subscriber list growth.

Can this email template work for other retailers?

Yes, the structure is adaptable—adjust the product category, discount percentages, and SMS incentive to match different brand positioning and customer segments across fashion and other retail categories.

Preview

JEANS

WOMEN

MEN

SALE

USE CODE APP15 FOR 15% OFF YOUR FIRST IN-APP PURCHASE

Deals Just Dropped

Soft Lounge Tank

Soft Lounge Flare Pant

Fleece Lucky Lounge Short

Mtv Boom Box Tee

Venice Burnout Long Sleeve Notch Neck Tee

So Fresh Strawberries Classic Crew in Cocoon

COME VISIT US IRL

Seattle Premium Outlets

10600 Quil Ceda Blvd Suite 626

Tulalip, WA 98271

LET'S GET SOCIAL

FREE SHIPPING WHEN YOU SPEND OVER $85

FREE IN-STORE RETURNS

GIFT CARDS IN
EVERY AMOUNT

SHOP NOW,
PAY LATER

*30% Off Denim. Offer is valid from 12:01 AM PT, 6/19/2026 until 11:59 PM PT, 6/26/2026 in the US only. Offer is only valid at Luckybrand.com and Lucky Brand Retail stores. Offer is not valid at Lucky Brand Outlet stores. Discount only applies to select styles. Online: Prices as marked. Offer excludes items marked as Discounts Do Not Apply on Luckybrand.com, and products marked as Excluded From Promotions in-store. Cannot be combined with other discounts, promotions, nor employee discounts. This offer does not apply to previous purchases, applicable taxes, nor shipping and handling. Returns of any portion of the purchase will require equal forfeiture of offer or amount equal to offer. Not redeemable for cash or cash equivalent. Offer is not transferable. Lucky Brand reserves the right to extend, modify, eliminate, or reduce this promotion at any time.

By signing up via text, you consent to receive recurring automated promotional and personalized marketing text messages (e.g. cart reminders) and alerts from the Program. Reply “HELP” for help and “STOP” to cancel to 44634. Msg frequency varies. Msg and data rates may apply. Must be at least 13 years of age. For additional Program information visit http://attn.tv/luckybrand/terms.html. The Program is governed by Lucky Brand’s Privacy Policy https://www.luckybrand.com/privacy-policy/privacy-policy.html and the Messaging Privacy Policy at https://attnl.tv/p/7d9.

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