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So. Much. New. Be the first to wear these styles. Shop Women's New Arrivals

So. Much. New. Be the first to wear these styles. Shop Men's New Arrivals

New Arrivals Are Here

Lucky Legend Micro Mini Short

Coca Cola America Heart Classic Crew in Fiery Red

Lucky Botanical Classic Crew in Bright White

3 Pack Stretch Boxer Briefs

Grateful Dead Trucker Hat

3 Pack Boxer Brief Cotton

LET'S GET SOCIAL

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**Limited Time Exclusive. Save An Extra 25% Off Your Purchase. Offer is valid from 12:01 AM PT, 4/17/2026 until 11:59 PM PT, 4/22/2026. Discount is automatically applied at checkout on Luckybrand.com. Exclusions apply. Offer is valid at Lucky Brand Retail stores and Lucky Brand Outlet stores with Promo Code LBE25. Please present this coupon to receive discount. Offer excludes sale styles and items marked as Discounts Do Not Apply on Luckybrand.com, and products marked as Excluded From Promotions in-store. This offer does not apply to gift cards, employee discounts, previous purchases, applicable taxes, nor shipping and handling. Returns of any portion of the purchase will require equal forfeiture of offer or amount equal to offer. Not redeemable for cash or cash equivalent. Offer is not transferable. Lucky Brand reserves the right to extend, modify, eliminate, or reduce this promotion at any time.

By signing up via text, you consent to receive recurring automated promotional and personalized marketing text messages (e.g. cart reminders) and alerts from the Program. Reply “HELP” for help and “STOP” to cancel to 44634. Msg frequency varies. Msg and data rates may apply. Must be at least 13 years of age. For additional Program information visit http://attn.tv/luckybrand/terms.html. The Program is governed by Lucky Brand’s Privacy Policy https://www.luckybrand.com/privacy-policy/privacy-policy.html and the Messaging Privacy Policy at https://attnl.tv/p/7d9.

Frequently asked questions

What makes the subject line strategy effective?

The emoji (😍) and urgency word ('NEW') trigger immediate visual interest and increase open rates compared to plain subject lines, while 'Your' personalizes the appeal.

How do the category shortcuts improve conversion?

Multi-category navigation shortcuts reduce browsing friction by letting customers jump directly to product categories instead of navigating menus, decreasing steps to purchase.

When should this template be used?

Seasonal collection launches, re-engagement campaigns targeting dormant fashion subscribers, and time-sensitive promotions where inventory urgency drives conversions.

Can this template work for other brands?

Yes, the structure is reusable for any fashion or lifestyle brand announcing new inventory—update category links, brand name, and emoji to match your product type and voice.

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JEANS

WOMEN

MEN

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JEANS

WOMEN

MEN

SALE

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