Why does this email use an emoji in the subject line?

Emojis increase open rates by standing out visually in crowded inboxes and conveying excitement about new arrivals, encouraging shoppers to explore the collection.

What is the target audience for this email?

Women shoppers interested in fashion and new apparel, particularly those who purchase jeans and clothing from Lucky Brand.

How does the design drive conversions?

The clean product gallery simplifies browsing, mobile responsiveness removes friction on any device, and strategic CTAs guide viewers to purchase the new collections.

Can this template be reused for other product launches?

Yes, the emoji-subject-line, organized product showcase, and conversion-focused CTA framework adapts well to seasonal collections or category announcements.

Preview

JEANS

WOMEN

MEN

SALE

So. Much. New. Be the first to wear these styles. Shop Women's New Arrivals

So. Much. New. Be the first to wear these styles. Shop Men's New Arrivals

New Arrivals Are Here

Venice Burnout Long Sleeve Notch Neck Tee

Mtv Boom Box Tee

So Fresh Strawberries Classic Crew in Cocoon

Jeep Drawing Tee

Beavis And Butthead Desks Tee

Lucky Forever Classic Crew in Odyssey Gray

COME VISIT US IRL

Seattle Premium Outlets

10600 Quil Ceda Blvd Suite 626

Tulalip, WA 98271

LET'S GET SOCIAL

FREE SHIPPING WHEN YOU SPEND OVER $85

FREE IN-STORE RETURNS

GIFT CARDS IN
EVERY AMOUNT

SHOP NOW,
PAY LATER

Limited Time Very Lucky Person Event! Up to 50% Off Select Styles. Offer is valid from 12:01 AM PT, 6/17/2026 until 12:00 PM PT, 6/22/2026 in the US only. Offer is only valid at Luckybrand.com and Lucky Brand Retail stores. Offer is not valid at Lucky Brand Outlet stores. Discount is automatically applied at checkout. Offer excludes items marked as Discounts Do Not Apply on Luckybrand.com, and products marked as Excluded From Promotions in-store. Cannot be combined with other discounts, promotions, nor employee discounts. This offer does not apply to previous purchases, applicable taxes, nor shipping and handling. Returns of any portion of the purchase will require equal forfeiture of offer or amount equal to offer. Not redeemable for cash or cash equivalent. Offer is not transferable. Lucky Brand reserves the right to extend, modify, eliminate, or reduce this promotion at any time

By signing up via text, you consent to receive recurring automated promotional and personalized marketing text messages (e.g. cart reminders) and alerts from the Program. Reply “HELP” for help and “STOP” to cancel to 44634. Msg frequency varies. Msg and data rates may apply. Must be at least 13 years of age. For additional Program information visit http://attn.tv/luckybrand/terms.html. The Program is governed by Lucky Brand’s Privacy Policy https://www.luckybrand.com/privacy-policy/privacy-policy.html and the Messaging Privacy Policy at https://attnl.tv/p/7d9.