Maje Promotional Email Template — Exclusive Black Friday Ear…

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On Fall-Winter styles ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

NEW IN

DRESSES

BAGS

Black Friday

The best things come to those who shop early.

Black Friday Early Access starts now. Be among the first to enjoy 30% off Fall-Winter styles, from statement outerwear to seasonal favorites.

Shop in stores and online before the event opens to everyone.

Use code: EARLYBF

*View the legal information

If the message does not display correctly, view the online version.
You are receiving this email following your registration in-store or on Maje.com.
In accordance with applicable personal data protection regulations, you also have the right to access, rectify, oppose, and delete your data. You can exercise these rights by submitting a request via our contact form.

Frequently asked questions

What makes this email effective for driving conversion?

It combines three persuasion elements: scarcity (limited early-access window), exclusivity (VIP-only access), and strong incentive (30% discount), plus multi-channel redemption reduces friction.

What type of promotional email is this?

A VIP early-access email that rewards subscriber loyalty by providing advance access to a seasonal sale before general public launch, creating urgency and perceived exclusivity.

Can this template structure be reused?

Yes. The VIP early-access model works for any major sale or collection launch. Adjust discount rate, collection focus (summer, resort, etc.), and timeline while maintaining the exclusivity framework.

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