What subject line tactic does this email use?

A surprise-value confirmation approach—'you read that right!' creates curiosity while validating an unexpectedly low price, designed to maximize open rates.

Who should use this template?

Retailers targeting budget-conscious women shoppers with limited-time apparel or fashion deals where the low price point is the primary conversion driver.

How does price-focused messaging differ from benefit-focused messaging in promotions?

Price-focused messaging appeals directly to value-seekers and creates urgency through numerical advantage, whereas benefit-focused messaging emphasizes quality or lifestyle, targeting different buyer psychology.

maurices Promotional Email Template — $15 graphic tees (you…

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+ All the styling inspo you need ➡️➡️

Hi there!
Shop and earn mRewards. Join now

free shipping‡

when you pick up in stores or on orders of $50 or more.

*Valid on reg. price styles online & in stores.

Style guide to graphic tees. @elena9624. All the ways you can take a tee to the next level.

Knot it. Layer it. Flaunt it. @ballkenzie22. Now $15.

From casual to polished with a blazer @t_rues5. Now $15.

Uhh hello, monochromatic pattern play @jenig1024. Now $15.

15% off* your first purchase

when you open & use a maurices credit card today

apply now

Want to get your items today?

Find your nearest store

*Here are the details:

$15 graphic tees
Reg. price styles now only $15 valid in any maurices store or redeem at maurices.com until 11:59 PM CT on May 14, 2026. Discount will apply automatically in shopping bag. No coupon needed in stores.

Additional details:

Excluding taxes, shipping and handling, if applicable. Exclusions may apply. Offer not valid on discounted items, charity items, previous purchases, existing special orders, or the purchase of gift cards or e-gift cards, unless otherwise stated. Any returns issued for products purchased will be refunded at discounted price. Offer may be used with maurices Credit Card discount and mRewards but cannot be combined with any other promotional offers or discounts. Discounts and rewards points given at the time of purchase will be deducted from returned merchandise. For full rewards terms and conditions, go to maurices.com/rewards. Not redeemable for cash or cash equivalents. Limit one use per transaction.

Available points and rewards subject to change based on account activity.

‡Standard shipping only. No minimum purchase required for Ship to Store orders. Free Ship to Home valid on a $50 total spend after all available discounts and before taxes are applied. Not valid on previous purchases. Discount will be applied in shopping bag and at checkout.

*Application and approval must occur same day to receive the offer. Discount may be limited by temporary credit limit. Combinable with other promotion, clearance and coupons unless otherwise stated. Cannot be combined with Extra 10% everyday discount. Valid one time only. The entire transaction amount after discount must be placed on your maurices Credit Card. Not valid on gift cards, previous purchases, tax or shipping.

Credit card offers are subject to credit approval.
maurices Credit Card Accounts are issued by Comenity Bank.

This email was sent to (matt@templ8.email) to give maurices' customers information on our latest products, promotions and specials, with other important maurices-related news. If you do not wish to receive this information, unsubscribe using the link below.

GET HELP | PRIVACY POLICY |

maurices 425 West Superior Street Duluth, MN 55802 | maurices.com

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