What type of email is this?

A seasonal promotional email that uses tiered discounts and product imagery to create urgency around summer sales.

Why does this email use multiple discount levels?

Tiered offers (30% off and BOGO 50%) appeal to different customer segments and purchase behaviors, while the cardholder incentive rewards loyalty.

Who should receive this email?

Female fashion shoppers on maurices' list with interest in seasonal promotions and summer apparel.

Can this email structure work for other campaigns?

Yes—the multi-tier discount approach and urgency tactics work for any seasonal promotion; adjust the messaging and product category as needed.

maurices Promotional Email Template — 30% OFF all these sunn…

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Tees, tanks, shorts, dress AND MORE.

Hi there!
Shop and earn mRewards. Join now

Turn up the sun. Tees, tanks, shorts, dresses & more 30% off* or bogo 50% off* in stores.

*Valid on select reg. price styles online & in stores.

Wide straps. Sculpted fit. Textured details. Model wearing maurices clothing.

So many ways to wear. Models wearing maurices clothing.

Even more tanks & tees. Models wearing maurices clothing.

We ❤️ our cardmembers. 20% off** when you shop with your maurices credit card. Valid june 2 – 3, 2026. Cannot be combined with everyday 10% or 15% first purchase discounts. Not a cardmember? Learn more.

Want to get your items today?

Find your nearest store

*Here are the details:

30% off tees, tanks, shorts, dresses & more
30% off select reg. price styles valid in any maurices store or redeem at maurices.com until 11:59 PM CT on June 3, 2026. Discount will apply automatically in shopping bag. No coupon needed in stores.

Buy one, get one 50% off tees, tanks, shorts, dresses & more
Buy one, get one 50% off select reg. price styles valid in any maurices store now through June 3, 2026. 50% off offer is applied to less expensive item. No coupon needed in stores.

**Combinable with other promotions and offers unless otherwise stated. Not combinable with 15% first purchase discount, 10% everyday discount or employee discount. Offer will not be re-issued if lost, stolen or destroyed or with return/refund of merchandise. The entire transaction amount after discount must be placed on the maurices Credit Card. Not valid on gift cards, previous purchases, tax and shipping. Accounts that open during the promotional period will receive the offer the same day. Discount provided by maurices and may change at any time. Discount will apply at checkout once appropriate payment method is selected. Account must not be in default.

Additional details:

Excluding taxes, shipping and handling, if applicable. Exclusions may apply. Offer not valid on discounted items, charity items, previous purchases, existing special orders, or the purchase of gift cards or e-gift cards, unless otherwise stated. Any returns issued for products purchased will be refunded at discounted price. Offer may be used with maurices Credit Card discount and mRewards but cannot be combined with any other promotional offers or discounts. Discounts and rewards points given at the time of purchase will be deducted from returned merchandise. For full rewards terms and conditions, go to maurices.com/rewards. Not redeemable for cash or cash equivalents. Limit one use per transaction.

Available points and rewards subject to change based on account activity.

This email was sent to (matt@templ8.email) to give maurices' customers information on our latest products, promotions and specials, with other important maurices-related news.

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maurices 425 West Superior Street Duluth, MN 55802 | maurices.com

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