What type of email is this?

A warehouse/inventory clearance promotional email designed to liquidate excess stock using aggressive pricing and psychological urgency tactics.

Why is the $9.95 price point central to the design?

Price-point anchoring ($9.95) creates perceived exceptional value, makes individual items feel like steals, and removes purchase friction for deal-seeking audiences.

What psychological tactics drive conversion?

Scarcity framing (limited inventory), urgency messaging (time-limited sale), and specific price anchoring combine to trigger immediate purchase decisions through FOMO.

Can this template be reused for other retailers?

Yes, the clearance structure and conversion tactics apply to any inventory liquidation campaign, though price points and seasonal positioning must be brand-adapted.

maurices Promotional Email Template — $9.95 & under warehous…

Preview

Hi there!
Shop and earn mRewards. Join now

free shipping‡

when you pick up in stores or on orders of $50 or more.

Summer of celebration. Let’s commemorate 250 in style. Shop Americana.

15% off* your first purchase

when you open & use a maurices credit card today

apply now

Want to get your items today?

Find your nearest store

*Here are the details:

100s of styles $9.95 and under
Select styles now $9.95 and under valid at maurices.com until 11:59 PM CT on June 24, 2026. Discount will apply automatically in shopping bag. Show in store to redeem. Styles and availability may be limited by location.

Extra 20% off clearance
Extra 20% off clearance styles valid at maurices.com until 11:59 PM CT on June 24, 2026. Use code EXTRA20 at checkout. Show in store to redeem. Styles and availability may be limited by location.

30% off summer faves
30% off select reg. price styles valid at maurices.com until 11:59 PM CT on June 24, 2026. Discount will apply automatically in shopping bag. Show in store to redeem.

Buy one, get one 50% off summer faves
Buy one, get one 50% off reg. price styles valid in any maurices store now through June 24, 2026. 50% off offer is applied to less expensive item. No coupon needed in stores.

Additional details:

Excluding taxes, shipping and handling, if applicable. Exclusions may apply. Offer not valid on discounted items, charity items, previous purchases, existing special orders, or the purchase of gift cards or e-gift cards, unless otherwise stated. Any returns issued for products purchased will be refunded at discounted price. Offer may be used with maurices Credit Card discount and mRewards but cannot be combined with any other promotional offers or discounts. Discounts and rewards points given at the time of purchase will be deducted from returned merchandise. For full rewards terms and conditions, go to maurices.com/rewards. Not redeemable for cash or cash equivalents. Limit one use per transaction.

Available points and rewards subject to change based on account activity.

‡Standard shipping only. No minimum purchase required for Ship to Store orders. Free Ship to Home valid on a $50 total spend after all available discounts and before taxes are applied. Not valid on previous purchases. Discount will be applied in shopping bag and at checkout.

*Application and approval must occur same day to receive the offer. Discount may be limited by temporary credit limit. Combinable with other promotion, clearance and coupons unless otherwise stated. Cannot be combined with Extra 10% everyday discount. Valid one time only. The entire transaction amount after discount must be placed on your maurices Credit Card. Not valid on gift cards, previous purchases, tax or shipping.

Credit card offers are subject to credit approval.
maurices Credit Card Accounts are issued by Comenity Bank.

This email was sent to (archive@templ8.email) to give maurices' customers information on our latest products, promotions and specials, with other important maurices-related news. If you do not wish to receive this information, unsubscribe using the link below.

maurices 425 West Superior Street Duluth, MN 55802 | maurices.com

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