What type of promotional email is this?

A flash sale announcement designed to create urgency through a compressed 48-hour promotional window and prominent percentage discount display.

What conversion tactics does this email use?

Countdown messaging (48-hour deadline), scarcity language, prominent discount percentage visibility, and matching 48/48 hook to create dual urgency signals.

When is this email template most effective?

During seasonal clearance events, rapid inventory turnover campaigns, or customer acquisition drives where immediate action is required within a narrow timeframe.

Can this template be reused for other promotions?

Yes, the countdown urgency and scarcity structure are reusable; adapt the discount percentage, product focus, and deadline to match your specific campaign inventory and goals.

maurices Promotional Email Template — Clock starts now: 48 h…

Preview

Plus, your fave $20 denim deal ends tonight 🤯

Hi there!
Shop and earn mRewards. Join now

free shipping‡

when you pick up in stores or on orders of $50 or more.

mCash. Final day! Collect $5* for every $50 you spend, then save on top of sales & clearance!

48 hours only. Up to 48% off* sitewide. (including NEW arrivals!)

*Valid on reg. price styles online. Or show in stores to receive discount. Incredible savings. maurices deal days. Limited time offers.

Your fall uniform starts here. Versatile knits, classic denim & super-cute boots styled to take the guesswork out of getting dressed. Shop new arrivals. Models wearing maurices clothing.

Final day! Love your jeans. Event. All m jeans by maurices™ Classic $20*. Save up to 45%. Shop now. *Valid on reg. price styles online & in stores.

30% off* your first purchase

when you open & use a maurices credit card today

apply now

Want to get your items today?

Find your nearest store

*Here are the details:

Collect $5 mCash for every $50 spent
Receive 1 mCash coupon per every $50 spent in a single transaction after all available discounts and before taxes are applied during the promotional period.

Up to 48% off sitewide
Reg. price styles including new arrivals valid in any maurices store or redeem at maurices.com until 11:59 PM CT on October 5, 2026. Discount will apply automatically in shopping bag. Show in store to redeem.

All m jeans by maurices™ Classic $20
Reg. price styles now starting at $20 valid in any maurices store or redeem at maurices.com until 11:59 PM CT on October 4, 2026. Discount will apply automatically in shopping bag. No coupon needed in stores.

Additional details:

Excluding taxes, shipping and handling, if applicable. Exclusions may apply. Offer not valid on discounted items, charity items, previous purchases, existing special orders, or the purchase of gift cards or e-gift cards, unless otherwise stated. Any returns issued for products purchased will be refunded at discounted price. Offer may be used with maurices Credit Card discount and mRewards but cannot be combined with any other promotional offers or discounts. Discounts and rewards points given at the time of purchase will be deducted from returned merchandise. For full rewards terms and conditions, go to maurices.com/rewards. Not redeemable for cash or cash equivalents. Limit one use per transaction.

Available points and rewards subject to change based on account activity.

*Application and approval must occur same day to receive the offer. Discount may be limited by temporary credit limit. Combinable with other promotions, clearance and coupon unless otherwise stated. Cannot be combined with Extra 10% off everyday discount or employee discount. Valid one time only. The entire transaction amount after discount must be placed on the maurices Credit Card. Not valid on previous purchases, gift cards, charity items or tax and shipping. 30% purchase discount valid 9/28-10/4/26. Regular 15% first purchase discount valid outside of event dates listed.

¹ Combinable with other promotions and offers unless otherwise stated. Not combinable with the employee discount. The entire transaction amount after discount must be placed on the maurices Credit Card. Not valid on gift cards, previous purchases, tax and shipping. Account must not be in default.

Credit card offers are subject to credit approval.
maurices Credit Card Accounts are issued by Comenity Bank.

‡Standard shipping only. No minimum purchase required for Ship to Store orders. Free Ship to Home valid on a $50 total spend after all available discounts and before taxes are applied. Not valid on previous purchases. Discount will be applied in shopping bag and at checkout.

This email was sent to (archive@templ8.email) to give maurices' customers information on our latest products, promotions and specials, with other important maurices-related news. If you do not wish to receive this information, unsubscribe using the link below.