What makes stacking discounts ('extra 20% off') more effective than a single discount level?

Stacked discounts create perceived added value and trigger FOMO by making shoppers feel they're getting incremental savings. This framing accelerates purchase decisions compared to a single discount, especially effective for inventory liquidation.

What audience is this email most effective for?

Price-conscious shoppers with high conversion sensitivity to discount depth. This template targets bargain-seekers during clearance periods rather than premium or brand-loyalty focused customers.

When should this email template be used in a campaign?

During end-of-season clearance, inventory surplus, or liquidation periods when driving immediate volume conversions is the priority. The urgency tactics make it effective for time-sensitive, high-velocity promotional windows.

maurices Email Template — New to clearance + an EXTRA 20% OFF

Preview

Hi there!
Shop and earn mRewards. Join now

free shipping‡

when you pick up in stores or on orders of $50 or more.

15% off* your first purchase

when you open & use a maurices credit card today

apply now

Want to get your items today?

Find your nearest store

*Here are the details:

Clearance now up to 75% off + extra 20% off
Select styles now up to 75% off + extra 20% off valid at maurices.com until 11:59 PM CT on May 12, 2026. Use code EXTRA20 at checkout.

Additional details:

Excluding taxes, shipping and handling, if applicable. Exclusions may apply. Offer not valid on discounted items, charity items, previous purchases, existing special orders, or the purchase of gift cards or e-gift cards, unless otherwise stated. Any returns issued for products purchased will be refunded at discounted price. Offer may be used with maurices Credit Card discount and mRewards but cannot be combined with any other promotional offers or discounts. Discounts and rewards points given at the time of purchase will be deducted from returned merchandise. For full rewards terms and conditions, go to maurices.com/rewards. Not redeemable for cash or cash equivalents. Limit one use per transaction.

Available points and rewards subject to change based on account activity.

‡Standard shipping only. No minimum purchase required for Ship to Store orders. Free Ship to Home valid on a $50 total spend after all available discounts and before taxes are applied. Not valid on previous purchases. Discount will be applied in shopping bag and at checkout.

*Application and approval must occur same day to receive the offer. Discount may be limited by temporary credit limit. Combinable with other promotion, clearance and coupons unless otherwise stated. Cannot be combined with Extra 10% everyday discount. Valid one time only. The entire transaction amount after discount must be placed on your maurices Credit Card. Not valid on gift cards, previous purchases, tax or shipping.

Credit card offers are subject to credit approval.
maurices Credit Card Accounts are issued by Comenity Bank.

This email was sent to (archive@templ8.email) to give maurices' customers information on our latest products, promotions and specials, with other important maurices-related news. If you do not wish to receive this information, unsubscribe using the link below.

maurices 425 West Superior Street Duluth, MN 55802 | maurices.com

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