What type of email is this?

A flash sale promotional email using multiple discount tiers, loyalty rewards, and urgency tactics to drive both immediate purchases and program sign-ups.

What makes this email effective?

It stacks incentives—tiered discounts ($25 off, up to 54% off), loyalty rewards (mCash), and last-day urgency—giving different customer segments multiple reasons to convert.

Is this template reusable for other brands?

Yes; the multi-tier offer and urgency framework adapt to other fashion/retail categories by adjusting discount amounts, product focus, and reward mechanics.

What's the secondary goal beyond immediate sales?

Customer acquisition for the mRewards program and text alerts; sign-up incentives convert email readers into repeat customers with ongoing engagement touchpoints.

maurices Promotional Email Template — NOT A JOKE ‼️ $25 OFF…

Preview

We're serious about a good denim deal.

Hi there!
Shop and earn mRewards. Join now

free shipping‡

when you pick up in stores or on orders of $50 or more.

*Valid on reg. price styles online. Or show in stores to receive discount.

Denim brands we love. Now as low as $30. Boutique brands that have the fits you’ve been searching for.

Now $35. KanCan. Shorts season is almost here. Model wearing maurices clothing.

Now $63. Silver Jeans Co.® Heard you’re looking for a good bootcut. Model wearing maurices clothing.

Now $52. Flying Monkey Los Angeles. The perfect high rise actually does exist. Model wearing maurices clothing.

Turn the page to spring. 24/7 tees & tanks, dresses & jeans 30% off* or bogo 50% off* in stores.

*Valid on select reg. price styles online & in stores.

Last day! Collect $5* mcash for every $50 you spend. Then, spend 'em on top of sales & clearance!

15% off* your first purchase

when you open & use a maurices credit card today

apply now

Want to get your items today?

Find your nearest store

*Here are the details:

$25 off boutique brand jeans including KanCan™ & Silver®
$25 off reg. price styles valid in any maurices store or redeem at maurices.com until 11:59 PM CT on April 1, 2026. Discount will apply automatically in shopping bag. Show in store to redeem.

30% off 24/7 tees & tanks, dresses & jeans
30% off select reg. price styles valid in any maurices store or redeem at maurices.com until 11:59 PM CT on April 1, 2026. Discount will apply automatically in shopping bag. Show in store to redeem.

Buy one, get one 50% off 24/7 tees & tanks, dresses & jeans
Buy one, get one 50% off select reg. price styles valid in any maurices store now through April 1, 2026. 50% off offer is applied to less expensive item. No coupon needed in stores.

Collect $5 mCash for every $50 spent
Receive 1 mCash coupon per every $50 spent in a single transaction after all available discounts and before taxes are applied during the promotional period.

Additional details:

Excluding taxes, shipping and handling, if applicable. Exclusions may apply. Offer not valid on discounted items, charity items, previous purchases, existing special orders, or the purchase of gift cards or e-gift cards, unless otherwise stated. Any returns issued for products purchased will be refunded at discounted price. Offer may be used with maurices Credit Card discount and mRewards but cannot be combined with any other promotional offers or discounts. Discounts and rewards points given at the time of purchase will be deducted from returned merchandise. For full rewards terms and conditions, go to maurices.com/rewards. Not redeemable for cash or cash equivalents. Limit one use per transaction.

Available points and rewards subject to change based on account activity.

‡Standard shipping only. No minimum purchase required for Ship to Store orders. Free Ship to Home valid on a $50 total spend after all available discounts and before taxes are applied. Not valid on previous purchases. Discount will be applied in shopping bag and at checkout.

*Application and approval must occur same day to receive the offer. Discount may be limited by temporary credit limit. Combinable with other promotion, clearance and coupons unless otherwise stated. Cannot be combined with Extra 10% everyday discount. Valid one time only. The entire transaction amount after discount must be placed on your maurices Credit Card. Not valid on gift cards, previous purchases, tax or shipping.

Credit card offers are subject to credit approval.
maurices Credit Card Accounts are issued by Comenity Bank.

This email was sent to (matt@templ8.email) to give maurices' customers information on our latest products, promotions and specials, with other important maurices-related news. If you do not wish to receive this information, unsubscribe using the link below.

GET HELP | PRIVACY POLICY |

maurices 425 West Superior Street Duluth, MN 55802 | maurices.com

Preview

More templates

Denim From $5? Are You Insane? 🤯

Hearty seafood stew with Le Creuset.

The Evolution of Comfort: The Ava Family Just Got an Edge.

It’s NEW ARRIVALS day! 🎉

Frequently asked questions