Frequently asked questions

What makes this an apology email rather than a standard promotion?
It leads with sincere correction messaging addressing a promotional error or pricing mistake, then uses a tiered discount as both a trust-rebuilding gesture and conversion incentive.
Why use a $250+ minimum for the $100 discount?
The threshold encourages higher order values (AOV strategy) while making the $100 discount feel generous. It drives customers to add more items to qualify, increasing revenue per transaction.
When should you use this template?
After any promotional error, pricing mistake, or service issue that frustrated customers. It works across seasons and product categories—adapt the seasonal urgency and discount level to your AOV goals.
maurices Promotional Email Template — Oops! Correction: $100… | Templ8