What type of email is this and when is it sent?

An abandoned cart recovery email sent after customers add items but don't complete checkout. It uses a time-sensitive 15% discount as the primary conversion lever.

Why is this effective for hesitant buyers?

It combines a concrete incentive (15% off) with conversational urgency copy and psychological pressure tactics that make immediate purchase feel more necessary than delay.

Can you reuse this template for other retailers?

Yes. The discount-incentive framework works across retail, though the discount percentage should align with your product margins and competitive positioning.

maurices Abandoned_cart Email Template — Still deciding? Doe…

Preview

Check out now to score your picks at an amazing price!

Hi there!
Shop now and earn mRewards.

free shipping‡

when you pick up in stores or on orders of $50 or more.

get the looks you love with

15% OFF*

total reg. price purchase online or in stores

ONLINE CODE: ED26082959PN

CHECK OUT NOW

*Valid on total reg. price purchase online or in stores.

Image of maurices product left in shopping bag

Maurices Plus Size Women's Zion National Park Oversized Fit Graphic Tee

~~$29.99~~

$6.95

SHOP Now

Maurices Plus Size Women's Dancing Skeleton Oversized Fit Graphic Tee

~~$29.99~~

$20.99

SHOP Now

so many outfit possibilities

15% off* your first purchase

when you open & use a maurices credit card today

apply now

Want to get your items today?

Find your nearest store

*Here are the details:

15% off total reg. price purchase
15% off total reg. price purchase valid in any maurices store or redeem maurices.com until 11:59 PM CT on 10/19/2026. Discount will apply automatically in shopping bag. Offer not combinable with employee discount. Use code ED26082959PN at checkout. Show barcode below in stores.

Additional details:

Excluding taxes, shipping and handling, if applicable. Exclusions may apply. Offer not valid on charity items, previous purchases, existing special orders, or the purchase of gift cards or e-gift cards, unless otherwise stated. Any returns issued for products purchased will be refunded at discounted price. Offer may be used with maurices Credit Card discount and mRewards but cannot be combined with any other promotional offers or discounts. Discounts and rewards points given at the time of purchase will be deducted from returned merchandise. For full rewards terms and conditions, go to maurices.com/rewards. Not redeemable for cash or cash equivalents. Limit one use per transaction.

Available points and rewards subject to change based on account activity.

‡Standard shipping only. No minimum purchase required for Ship to Store orders. Free Ship to Home valid on a $50 total spend after all available discounts and before taxes are applied. Not valid on previous purchases. Discount will be applied in shopping bag and at checkout.

*Application and approval must occur same day to receive the offer. Discount may be limited by temporary credit limit. Combinable with other promotion, clearance and coupons unless otherwise stated. Cannot be combined with Extra 10% everyday discount. Valid one time only. The entire transaction amount after discount must be placed on your maurices Credit Card. Not valid on gift cards, previous purchases, tax or shipping.

Credit card offers are subject to credit approval.
maurices Credit Card Accounts are issued by Comenity Bank.

This email was sent to (archive@templ8.email) to give maurices' customers information on our latest products, promotions and specials, with other important maurices-related news. If you do not wish to receive this information, unsubscribe using the link below.