What type of email is this?

A seasonal promotional email designed to drive immediate sales during spring using time-sensitive discounts and loyalty rewards targeted at existing customers.

What tactics make this email effective?

It combines a prominent discount (30% off), curated product collections (new arrivals, spring picks, clearance), bundled offers, and mCash redemption incentive to create multiple conversion drivers.

Can this template be reused for other seasons?

Yes. Adapt the seasonal theme, discount percentage, and product categories (sweaters → coats, dresses, etc.) while keeping the structure of discount offer + loyalty incentive + collection highlights.

Who is the target audience?

Existing mCash cardholders and repeat customers. This email works best for engaged subscribers already familiar with the brand's product categories and loyalty program.

maurices Promotional Email Template — Stock up on spring swe…

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Get an extra 20% OFF clearance too while you're at it.

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Hi there!
Shop and earn mRewards. Join now

free shipping‡

when you pick up in stores or on orders of $50 or more.

The spring style event. Everything’s on sale (even new arrivals)! 30% off* new arrivals or bogo 50% off* in stores. 40-50% off** spring picks.

*Valid on select reg. price styles online. Or show in stores to receive discount. **Valid on select reg. price styles online only.

Full spring ahead. Lightweight sweaters designed for sunnier seasons. maurices clothing.

Pointelle. Lightweight with delicate details. Model wearing maurices clothing.

Vest. Sleeveless and so cute. Model wearing maurices clothing.

Tie front. Sweet stitching with a feminine front. Model wearing maurices clothing.

Clearance. Now up to 75% off + Extra 20% off* already-reduced price. Enter code extra20 at checkout.

Top drawer refresh 3 for $15*. Shop now. *Valid on reg. price styles online & in stores. maurices clothing.

15% off* your first purchase

when you open & use a maurices credit card today

apply now

Want to get your items today?

Find your nearest store

*Here are the details:

30% off new arrivals
30% off select reg. price styles valid in any maurices store or redeem at maurices.com until 11:59 PM CT on April 4, 2026. Discount will apply automatically in shopping bag. Show in store to redeem.

Buy one, get one 50% off new arrivals
Buy one, get one 50% off select reg. price styles valid in any maurices store now through April 6, 2026. 50% off offer is applied to less expensive item. No coupon needed in stores.

Spring picks 40-50% off
40-50% off select reg. price styles valid at maurices.com until 11:59 PM CT on April 6, 2026. Discount will apply automatically in shopping bag.

Up to 75% off clearance + extra 20% off
Up to 75% off + extra 20% off select styles valid at maurices.com until 11:59 PM CT on April 6, 2026. While supplies last. Styles and availability may be limited. Enter code EXTRA20 at checkout.

3 for $15 panties
Reg. price styles now only 3 for $15 valid in any maurices store or redeem at maurices.com until 11:59 PM CT on April 4, 2026. Discount will apply automatically in shopping bag. No coupon needed in stores.

Additional details:

Excluding taxes, shipping and handling, if applicable. Exclusions may apply. Offer not valid on discounted items, charity items, previous purchases, existing special orders, or the purchase of gift cards or e-gift cards, unless otherwise stated. Any returns issued for products purchased will be refunded at discounted price. Offer may be used with maurices Credit Card discount and mRewards but cannot be combined with any other promotional offers or discounts. Discounts and rewards points given at the time of purchase will be deducted from returned merchandise. For full rewards terms and conditions, go to maurices.com/rewards. Not redeemable for cash or cash equivalents. Limit one use per transaction.

Available points and rewards subject to change based on account activity.

‡Standard shipping only. No minimum purchase required for Ship to Store orders. Free Ship to Home valid on a $50 total spend after all available discounts and before taxes are applied. Not valid on previous purchases. Discount will be applied in shopping bag and at checkout.

*Application and approval must occur same day to receive the offer. Discount may be limited by temporary credit limit. Combinable with other promotion, clearance and coupons unless otherwise stated. Cannot be combined with Extra 10% everyday discount. Valid one time only. The entire transaction amount after discount must be placed on your maurices Credit Card. Not valid on gift cards, previous purchases, tax or shipping.

Credit card offers are subject to credit approval.
maurices Credit Card Accounts are issued by Comenity Bank.

This email was sent to (matt@templ8.email) to give maurices' customers information on our latest products, promotions and specials, with other important maurices-related news. If you do not wish to receive this information, unsubscribe using the link below.

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maurices 425 West Superior Street Duluth, MN 55802 | maurices.com

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