What type of email is this?

A seasonal promotional email combining a discount offer (40% off) with product benefits (breathable, quick-to-sew patterns) to drive conversions during peak summer months.

Who is the target audience?

DIY sewers and warm-weather fashion enthusiasts looking for simple, comfortable summer garment designs without high sewing complexity.

What makes this email's messaging effective?

It pairs seasonal heat-relief messaging with time-saving appeal—addressing both comfort needs and effort reduction—combined with a strong discount to motivate purchase.

Can this email template be reused for other seasons?

Yes, the structure works for seasonal pattern sales. Adapt the fabrics (winter knits, spring pastels), patterns (cozy sweaters, spring dresses), and seasonal messaging while keeping the discount-plus-ease-of-make framework.

Preview

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Save 40% off natural fibre fabrics

The heatwave is back in the UK, so beat the heat with breathable natural fibres! This weekend you can save 40% off last chance natural fibre fabrics and sew some cool summer clothes.

Use the code BEATTHEHEAT to save 30% off end-of-line natural fibre fabrics, Craft Club members save 40%. Not a member? Join today!

SHOP THE SALE

*Offer ends Sunday 12th July at midnight (BST)

Lady McElroy 100% Cotton Poplin Fabric Coral on Grey

Deadstock Orleans 100% Linen Fabric Orchid

Lady McElroy Florenza Slub Crepe Fabric Opal

Deadstock 100% Cotton Poplin Fabric Pink

Deadstock Viscose Poplin Fabric Turquoise

Easy summer sewing

When it’s hot outside, you don’t want to be tackling a complicated sewing project. Check out some of our latest pattern arrivals that are perfect for quick and easy makes.

SHOP PATTERNS

Sew Over It Sewing Pattern The Malorie Dress

Sew a classic sundress with the Sew Over It Malorie Dress (available as paper and PDF patterns) and our breathable Cotton Lawn fabric.

MALORIE DRESS

Sewillow Sewing Pattern The Saracoco Tiered Culottes (PDF)

Modelo Swiss Dot Cotton Double Gauze Fabric Dusky Pink

Make the ultimate breezy summer trousers with the Sewillow Saracoco Tiered Culottes (PDF) and our Modelo Swiss Dot Cotton Double Gauze.

SARACOCO CULOTTES

Minerva Core Range Textured Viscose Linen Noil Fabric Light Blue

Sew up an easy summer top with the Sewgirl Petula Top (available as both paper and PDF patterns) and our Core Range Textured Viscose Linen Noil.

PETULA TOP

The Avid Seamstress Sewing Pattern The Tunic (PDF)

For the perfect beach or pool cover-up, try The Avid Seamstress The Tunic (PDF) in our Deadstock Viscose Challis.

THE TUNIC

Join our July #SewFree challenge

We all love a bargain and there’s no better bargain than a free sewing pattern. This July, we want to highlight the fantastic selection of free sewing patterns available with our #SewFree challenge.

All this month we would love you to share your favourite projects you've made using free patterns. They don't need to be dressmaking patterns - why not share your makes using free bagmaking, quilting, home décor or even knitting and crochet patterns?

10 lucky winners who enter our challenge will each win a £50 Minerva Gift Card. You can enter as many times as you like with different projects between now and the closing date of Friday 31st July.

FIND OUT MORE

How to apply plastic snap fasteners

Plastic snaps are a fantastic alternative to buttons and buttonholes, offering a neat finish that's quick to use and comfortable to wear. In this video, Jo shows you how to apply plastic snaps, a simple and professional-looking fastening that's perfect for a wide range of sewing projects.

WATCH NOW

Want to know how to apply metal snap fasteners? Keep an eye on our YouTube channel tomorrow!

Deadstock Heavy Polyester Viscose Suiting Fabric Check Design 2

Deadstock Viscose Suiting - £5.99 a metre

In today’s Deal of the Day you can pick up this Deadstock Heavy Polyester Viscose Suiting fabric for just £5.99 a metre.

There’s no code required and Craft Club members can save an additional 10%.

GET THE DEAL

Free delivery worldwide

Did you know we always offer the option of free worldwide shipping at Minerva? ⁠Spend £50 and get free UK shipping or spend US$200 / €175 / CA$275 and get free international shipping!

SHOP NOW

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Preview

How to apply plastic snap fasteners

Deadstock Viscose Suiting - £5.99 a metre

Free delivery worldwide

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GET AN EXTRA 15% OFF!

Frequently asked questions