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Brand-new designer challis fabrics

Email type
Promotional
Language
en
Added
2026-06-23
Access
Free

Brand

Minerva
brand

This template is displayed for design inspiration and research purposes only. All trademarks, logos, and content belong to Minerva. Not affiliated with or endorsed by the original sender. Copyright policy

About this template

Designer challis fabrics launch email introduces exclusive new premium patterns with a time-sensitive 20% discount valid for one week. Targets fabric retailers, home sewers, textile professionals, and craft enthusiasts through urgency-driven promotional messaging. Drives immediate email-to-purchase conversions using limited-time offer tactics combined with collection exclusivity, while capturing customer engagement data for future product releases and personalized marketing campaigns.
  • Fresh premium designer collection
  • One-week 20% discount deadline
  • Scarcity and urgency-driven tactics

Tags

#promotional#ecommerce#professional#single_column#light#none#shop_now#en#us#fashion

Preview

Save 20% off all challis this week!
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Save 20% off challis fabric

Save 20% off all challis fabrics

Buttery soft, drapey and breathable to boost, challis is such a lovely fabric to wear for summer looks. This week at Minerva you can save 20% off all challis fabric, including our brand-new releases.

Use the code CHALLISSUMMER to save 10% off all challis fabrics, Craft Club members save 20%. Not a member? Join today!

SHOP CHALLIS

*Offer ends Sunday 21st June

Minerva Exclusive Challis
Core Range Challis
Latest Challis
Deadstock Challis
Designer challis
On-sale challis
 
New designer challis

New designer challis fabrics

We’ve got a great selection of new designer challis fabrics in stock from Little Johnny, Mindy and Studio. Plus, there’s some stunning ex-designer deadstock additions too.

NEW DESIGNER CHALLIS
Deadstock Viscose Challis Fabric Multicoloured
Sew Over It Paper Sewing Pattern The Malorie Dress

If you’re looking for the perfect summer fabric, then our new Deadstock Viscose Challis is it! This colourful postcard-style print fabric is right on trend this summer and a super choice for pairing with the new Sew Over It Malorie Dress.

DEADSTOCK VISCOSE CHALLIS
Studio Viscose Challis Fabric Multicoloured
Vogue Paper Sewing Pattern 2163

The dramatic colours and beautiful floral watercolour style print of our new Studio Viscose Challis is perfect for the Vogue 2163 jumpsuit.

STUDIO VISCOSE CHALLIS
Little Johnny Viscose Challis Fabric Multicoloured
Now and Then Patterns Paper Sewing Pattern The Oleander Dress

Recreate the groovy styles of the 1960s, with our colourful new Little Johnny Viscose Challis and the Now and Then Patterns Oleander Dress.

LITTLE JOHNNY VISCOSE CHALLIS
Studio Lyocell Challis Fabric Purple
Studio Viscose Challis Fabric Multicoloured
Deadstock Airflow Viscose Challis Fabric Black & Cream
 
Sussex Seamstress Ferring Trousers

The Ferring Trousers

The latest pattern from Sussex Seamstress is here! The Ferring Trousers are the ultimate reliable staple: a classic straight leg trouser that gives a tailored fit without sacrificing comfort.

Designed for advanced beginners, shaping is achieved through back waist darts, while the trousers fasten with a classic zip fly closure. Pair them up with medium weight woven fabrics, such as linen, denim, gabardine or canvas.

THE FERRING TROUSERS
Sussex Seamstress Paper Sewing Pattern Ferring Trousers
Anne - Summer Room Sewing
 
Phen Shirt sewalong

Sew an oversized shirt

In this video, Dianne shows you how to sew the Phen Shirt by Pattern Fantastique, a striking oversized shirt pattern that combines contemporary styling with effortless wearability.

WATCH NOW
Pattern Fantastique Paper Sewing Pattern Phen Shirt
Minerva Exclusive Tammy Handmade Swirling Sunburst EcoVero Viscose Challis POD Fabric
 
Cloud 9 Fabrics Organic 100% Cotton Poplin Fabric

Art Gallery Cotton Poplin - £7.99 a metre

In today’s Deal of the Day you can pick up this Art Gallery Fabrics 100% Cotton Poplin fabric for just £7.99 a metre.

There’s no code required and Craft Club members can save an additional 10%.

GET THE DEAL
 
Join the Minerva Craft Club

Join the Minerva Craft Club

With the Minerva Craft Club, you can save 10% off everything you order at Minerva for a whole year! That’s on top of sale prices and covers everything from fabric to patterns, threads and tools. What’s more, when you join, 10% of your subscription fee is given to charity.

Find out more about the Minerva Craft Club and join today right here.

JOIN TODAY

Like the look of the fabrics above? This is the Estampas print from the new fabric range from Melissa Lowry. See the whole range at Minerva

 

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