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⏰ The Butterick Half Price Sale Ends Tonight

Midnight deadline sale email announcing a half-price event plus 20% off fabric to convert deal-seeking shoppers before the cutoff. The Butterick email targets sewing and craft enthusiasts with time-sensitive dual discounts designed to drive same-day purchases. 50% off select products + 20% additional fabric savings Tonight-only deadline heightens purchasing urgency Combines scarcity and value messaging

Brand
Minerva
Email type
Promotional
Language
en
Added
2026-05-25
Access
Free

Brand

Minerva
brand

This template is displayed for design inspiration and research purposes only. All trademarks, logos, and content belong to Minerva. Not affiliated with or endorsed by the original sender. Copyright policy

About this template

Midnight deadline sale email announcing a half-price event plus 20% off fabric to convert deal-seeking shoppers before the cutoff. The Butterick email targets sewing and craft enthusiasts with time-sensitive dual discounts designed to drive same-day purchases.
  • 50% off select products + 20% additional fabric savings
  • Tonight-only deadline heightens purchasing urgency
  • Combines scarcity and value messaging

Tags

#promotional#ecommerce#bold#hero_image#light#none#shop_now#en#us#fashion

Preview

Plus save 20% off ALL fabric
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Save 50% off Butterick patterns

The Butterick Half Price Sale ends tonight!

All end of line Butterick patterns are 50% off until midnight tonight. There’s no code required - all prices are reduced on site - and Craft Club members save an extra 10% off sale prices.

BUTTERICK SALE

Here are just a few of the patterns from the sale and what you could sew them in…

Butterick 6790
Deadstock Viscose Georgette

Butterick 6790 is an airy top in US sizes 6-24 with an optional tie neckline. Try it in our lightweight Deadstock Viscose Georgette

BUTTERICK 6790
Butterick 6734
Minerva Exclusive Heron Harmony Viscose Challis

Butterick 6374 is a 1940s vintage design for US sizes 6-22. Take inspiration from Crafty Olga and try it in our Heron Harmony Viscose Challis

BUTTERICK 6374
Butterick 6781
Deadstock Cotton Jersey

Butterick 6781 is a chic faux wrap dress for US sizes 18-32. Try it in our pretty floral Deadstock Cotton Jersey

BUTTERICK 6781
Butterick 6679
Butterick 6803
Butterick 6709
 

Save 20% off all fabric

Our Spring Fabric Spectacular ends tonight too!

Use the code FLASHSALE before midnight to save 10% off all fabric at Minerva - Craft Club members save 20%. Not a member? Sign up & save today!

SHOP FABRIC

*Offer ends at midnight on Monday 25th May

Minerva Core Range Fabric
Atelier Brunette
Art Gallery Fabrics
Minerva Exclusive Fabric
Mind the MAKER and Meet MILK
Fableism
 
New Indian Block Cottage prints from Fableism

New fabric from Fableism

There’s a gorgeous new range of Indian Block Print cotton fabrics from Fableism available now at Minerva. Created by Indian artisans and printed onto beautiful quality 100% cotton fabric, these prints are perfect for quilting, home décor and dressmaking.

Use the code FLASHSALE today to save 10% off all the fabrics in the Fableism range - Craft Club members save 20%.

NEW FABLEISM
Fableism Indian Block Cotton
Fableism Indian Block Cotton
Fableism Indian Block Cotton
 

How to use needle threaders

Sewing starts with a needle and thread but the act of uniting the two isn’t always straightforward, especially for those with mobility issues. In our latest video, Jo demystifies needle threaders and shows how these useful tools can make getting started so much easier.

WATCH NOW
Hemline Needle Threaders
Prym Needle Threader
Hemline Autuomatic Needle Threader
 
Deadstock Suiting

Deadstock Suiting - just £4.99 a metre

In today’s Deal of the Day you can pick up this lovely quality Deadstock Suiting fabric fabric for just £4.99 a metre.

There’s no code required and Craft Club members save an additional 10%.

GET THE DEAL
 
Join our May sewing challenge

Free worldwide delivery


Did you know we always offer the option of free worldwide shipping at Minerva? ⁠Spend £50 and get free UK shipping or spend US$200 / €175 / CA$275 and get free international shipping!

FIND OUT MORE

Like the look of the fabrics above? This is our new Festival de Flores print from Melissa Lowry, which is officially released tomorrow!

 

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