What type of promotional email is this?

A buy-one-get-one (BOGO) offer that incentivizes purchase by giving free exclusive patterns, targeting price-conscious DIY crafters and sewing enthusiasts.

Why is scarcity messaging important in this email?

Scarcity (limited-time urgency) creates psychological pressure to act immediately, preventing customers from postponing their purchase decision.

Is this template reusable for other BOGO campaigns?

Yes, the BOGO structure and urgency framework are highly reusable across product categories—adapt the product descriptions and exclusive angle to your category.

What makes exclusive patterns effective for this audience?

DIY makers value unique designs and options; pairing exclusivity with a free item significantly increases perceived value over cost, boosting conversion likelihood.

Preview

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Buy one get one free on Minerva Exclusive patterns

Buy one Exclusive pattern, get one free!

Want to try out our collection of Minerva Exclusive patterns? This weekend is the ideal time, as we’re offering buy one get one free on all Minerva Exclusive PDF patterns!

Simply add at least two of your favourite Minerva Exclusive PDF patterns to your basket, then use the code MEP241 to claim your saving. The more patterns you order, the more you save, so buy two and get two free!

MINERVA EXCLUSIVE PATTERNS

*Offer ends Saturday 22nd August at midnight (BST)

THE POPPY DRESS

THE PIPPA TOP

Each Minerva Exclusive PDF pattern includes:

✂️ Layered pattern files, so you only print the size(s) and pages you need

✂️ A4 print-at-home, A0 copy shop and projector files

✂️ A full colour, printable instruction booklet

MINERVA EXCLUSIVE PATTERNS

Patterns and fabrics for the changing seasons

Get ready for the transitional seasons and plan out your September sewing with our top pattern and fabric picks:

SHOP FABRICS

Minerva Exclusive Sewing Pattern Tammy Dress (PDF)

Deadstock Cotton Double Gauze Fabric Rust

Sew up a comfy and swishy tiered dress with our new Tammy Dress pattern and our Deadstock Cotton Double Gauze.

TAMMY DRESS

Minerva Exclusive Sewing Pattern Amber Culottes (PDF)

Pair the Amber Culottes with our Core Range Heavy ITY for the comfiest, swishiest pair of culottes you’ll ever own!

AMBER CULOTTES

Minerva Exclusive Sewing Pattern Gemma Dress (PDF)

Minerva Core Range Soft Touch Crepe Fabric Vivid Jade

Create an elegant dress in your perfect colour, with the Gemma Dress and our Core Range Soft Touch Crepe - there are over 270 colours to choose from!

GEMMA DRESS

Minerva Exclusive Sewing Pattern Tracey Jacket (PDF)

Atelier Brunette 100% Cotton Gabardine Fabric Pecan Pie

Create a wardrobe staple layering piece that you’ll treasure for years to come, with the Tracey Jacket and our luxurious Atelier Brunette 100% Cotton Gabardine.

TRACEY JACKET

Minerva Exclusive Sewing Pattern Emma Top (PDF)

Deadstock Cotton Jersey Stretch Knit Fabric Multicoloured

Whip up a quick and simple knit top with the comfy Emma Top and our super soft Deadstock Cotton Jersey.

EMMA TOP

Pattern hack the Emma Top

In today’s new video, Izzy shows you how to pattern hack the Minerva Exclusive Emma Top, transforming the original design into a longer version with gathered features that's perfect for showcasing a beautiful border print fabric.

WATCH NOW

Deadstock Scuba Crepe Stretch Knit Fabric Black & Gold

Deadstock Scuba Crepe - £2.99 a metre

In today’s Deal of the Day you can pick up this Deadstock Scuba Crepe fabric for just £2.99 a metre.

There’s no code required and Craft Club members can save an additional 10%.

GET THE DEAL

The PDF pattern shop

Did you know, PDF patterns are now available at Minerva? We’ve got a fantastic range of PDF patterns available from your favourite brands, including Minerva Exclusive Patterns, Sew Over It, Merchant and Mills and Anna Allen, with more patterns being added all the time!

PDF patterns are available to download instantly after your purchase, so there’s no need to wait for shipping. Plus, we’ve got a great selection of free patterns available too. Discover the PDF pattern shop today.

SHOP PDF PATTERNS