What type of email is this?

A seasonal promotional campaign offering a limited-time discount to drive summer sales of natural fabrics.

What conversion tactics are used?

Urgency messaging, limited-time offer language, climate-focused seasonal references, and strategically placed CTAs.

Who is the target audience?

Warm-weather shoppers actively seeking breathable, lightweight natural-fabric clothing and home furnishings.

Preview

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Save 40% off natural fibre fabrics

The heatwave is back in the UK, so beat the heat with breathable natural fibres! This weekend you can save 40% off last chance natural fibre fabrics and sew some cool summer clothes.

Use the code BEATTHEHEAT to save 30% off end-of-line natural fibre fabrics, Craft Club members save 40%. Not a member? Join today!

SHOP THE SALE

*Offer ends Sunday 12th July at midnight (BST)

Minerva Core Range 3/4 inch 100% Cotton Gingham Fabric Mauve

Deadstock Florence Cotton Voile Fabric Blue

Natural fibre inspiration

Take a look at what the Minerva makers have been sewing in fabrics from our natural fibres sale…

MORE INSPIRATION

Search Press Melissa Galbraith 3D Embroidery & Stumpwork Book

Learn the art of 3D embroidery

Raise your embroidery game! Join author Melissa Galbraith as she guides you through 17 botanical stumpwork projects. Suitable for all skill levels, each 3D embroidery project includes step-by-step photos and instructions, plus stitches for beginner, intermediate and advanced embroiderers.

FIND OUT MORE

Easy ways to size down a dress

Got a dress that's a little too big? Join Jo as she demonstrates two simple and effective ways to size down a dress, helping you achieve a better fit without starting from scratch.

WATCH NOW

Cloud 9 Fabrics Organic 100% Cotton Poplin Fabric Tan

Cloud 9 Organic Cotton Poplin - £5.99 a metre

In today’s Deal of the Day you can pick up this Cloud 9 Organic 100% Cotton Poplin fabric for just £5.99 a metre.

There’s no code required and Craft Club members can save an additional 10%.

GET THE DEAL

Connecting makers worldwide

At Minerva we have our very own sewing community that is completely free to join, simply visit our website and log-in or create an account and you're ready to go!

You can watch sew-alongs, see new product launches, see what the community is making, share your own projects, ask for advice and so much more! Never miss out on the latest news and updates from your favourite makers, guest designers, pattern launches, special offers and plenty of chat with your fellow #MinervaMakers.

Share photos of your makes, ask for advice, interact with your favourite makers and be a part of the ever-growing sewing community. We'll see you there!

JOIN THE COMMUNITY

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Preview

Easy ways to size down a dress

Cloud 9 Organic Cotton Poplin - £5.99 a metre

More templates

Exclusive: Extra 10% off sale 💋

Ontdek de Tease-geurcollectie

Effortless summer style essentials

Only £3! Mix & Match Bulb Packs LAST 48 HOURS!

Frequently asked questions