What type of promotional email is this template?

A time-sensitive promotion for member-exclusive benefits designed to drive engagement through FOMO and scarcity messaging with a 'don't miss' hook.

What makes this email design effective?

The compelling subject line combined with member benefits positioning and modern clean design targets high-intent shoppers, optimizing for both open and click-through rates.

What campaigns is this template suitable for?

Seasonal flash sales, limited-time member-exclusive offers, and subscriber retention campaigns targeting engaged Craft Club members.

Minerva Promotional Email Template — Don't miss Craft Club d…

Preview

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Save 20% off everything at Minerva!

It's a Minerva Craft Club VIP Weekend! Minerva Craft Club members double their discount this weekend at Minerva and get 20% off absolutely everything. There’s no minimum spend or coupon required - the discount will instantly show at checkout when you’re logged into your account.

If you’re not a Craft Club member yet, add a Craft Club membership to your basket to start saving straight away.

Shop Now

*Double savings for Craft Club members ends at midnight (GMT) on Sunday 1st November

Gift ideas for Christmas

The holidays are coming, so it's time to start thinking about gifts! Whether you're shopping for a crafty friend or need ideas for your own Christmas wish list, we've got gifts to suit every budget.

This weekend is the perfect time to start your Christmas shopping, with Craft Club members saving 20% off our full range of gifts.

Gift Ideas

The ultimate gift for fabric lovers and crafters! The Minerva Fabric Guide is packed full of information about fabric and fibres, sewing tips and more.

Minerva Fabric Guide

Brighten up any craft room with the Woodblock Floral Magnetic Pin Dish. This large magnetic dish allows pins to easily be dropped in and kept secure.

Magnetic Pin Dish

Never lose your needle again with this cute magnetic needle minder! A super gift for embroiderers, cross-stitchers and sewers.

Cat Magnetic Needle Minder

One for the potty-mouthed makers! The Kylie and the Machine Sweary Sewist Advent Calendar contains 30 woven labels behind 12 doors.

Sweary Sewist Advent Calendar

Sew the Burda 6465 jacket

Add a classic tailored jacket to your wardrobe with Burda 6465. In our latest Minerva TV video, Dianne takes you through every step of sewing up this chic jacket.

Watch Now