What type of email is this?

A promotional/product showcase email that features curated indie patterns paired with a time-limited discount to drive purchases and engagement.

What makes this design effective for indie pattern sales?

It combines visual pattern showcases with exclusivity (20% discount) and community appeal, creating both discovery motivation and purchase urgency for collectors.

When should this template be used?

Best for seasonal collection launches, re-engaging repeat customers, introducing new indie designer partnerships, or driving purchases among pattern buyers seeking unique handmade designs.

Who is this template designed for?

DIY sewers, craft enthusiasts, and pattern collectors who value distinctive, independent designs over mass-produced alternatives and respond to limited-time offers.

Preview

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Save 20% off all indie patterns

Stock up your pattern stash or try out some new indie designers with our indie patterns flash sale! Save 20% off ALL indie patterns at Minerva, including old favourites, new arrivals and our full range of indie PDF patterns.

Use the code INDIESEWN to save 10% off all indie patterns, Craft Club members save 20%. Not a member? Add a subscription to your basket and start saving immediately!

SHOP INDIE PATTERNS

*Offer ends Saturday 3rd October.

Get inspired by indie patterns

Take a look at some of the fantastic things the Minerva community has made using indie patterns…

THE INDIE PATTERN SALE

Sewing Byrdie wearing Now and Then Florin Wrap Dress

Sue Sewing wearing Maison Fauve Pilar Jacket

Sewandsnip wearing the Minerva Exclusive Poppy Dress

Jade wearing Sew Love Patterns Springe Dress

crafty.crofter wearing Megan Nielsen Sudley Blouse

SusieSuSews made the Noodlehead Plover Pouch

Oh Sew Kaddis wearing Grainline Studio Archer Shirt

Gold and Silver Stitches wearing Anna Allen Persephone Pants

Tawny Wood Creative made the Wardrobe By Me Jensen Shirt

AnnRichardsCreates wearing Style Arc Lumi Top

Search Press Jenny Rushmore Ahead of the Curve Book

Learn to fit clothes for your curves

Learn how to adjust sewing patterns to fit your curvy body with Jenny Rushmore of Cashmerette. Ahead of the Curve is the first sewing book to empower curvy and plus size sewists to feel body confident by sewing a wardrobe that fits.

Ahead of the Curve includes 5 basic garments patterns, which includes a pair of trousers, two tops and two dress designs. Jenny takes you through a series of "Fit Clinics" - tutorials and case studies demystifying the fitting process - showing you how to adjust these patterns to master the perfect fit for your body shape. Once you have got to grips with this, you can go on to customize your closet and create an unlimited array of fantastic clothes that celebrate your body.

AHEAD OF THE CURVE

Top tools for improver sewers

In this video, Jo takes a look at 10 useful tools that can help improve your sewing and make your projects easier, more accurate and more enjoyable.

WATCH NOW

Mind The MAKER Organic Pixie Jacquard Stretch Knit Fabric Bottle Green

Mind the MAKER Organic Jacquard - £17.99 a metre!

Grab some luxurious designer fabric for less with our Mind the MAKER Organic Pixie Jacquard, now just £17.99 a metre - that’s an over 40% saving!

There’s no code required and Craft Club members can save an additional 10%.

GET THE DEAL

Join us for our next End of Roll Sale

Our next End of Roll Sale is happening on Saturday 18th and Sunday 19th October. Come and join us at Minerva HQ in Darwen, Lancashire for a weekend full of sewing bargains.

We’ll have a huge range of end-of-roll fabrics that will be perfect for your autumn and winter dressmaking and craft projects, as well as great value sewing patterns and essential haberdashery too.

FIND OUT MORE

Forward to a friend

Preview

Get inspired by indie patterns

Learn to fit clothes for your curves

Join us for our next End of Roll Sale

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