What type of email is this?

A seasonal promotional campaign email designed to launch summer fashion collections and sales, targeting apparel brands and fashion retailers.

What makes the design effective for conversions?

Combines aspirational product imagery, playful seasonal emojis in the subject line, visual themes, curated product showcases, and strategic CTAs that align with peak summer shopping behavior.

Who should use this template?

Fashion retailers and apparel brands preparing summer sales campaigns or seasonal collection launches.

Can this template work for other seasons?

Yes—the structure is reusable; swap seasonal emojis, imagery, product focus, and color themes to match spring, fall, or holiday campaigns.

Preview

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Save 40% off summer fabrics

Sew your dream summer wardrobe for less, with 40% off a huge selection of summer fabrics. But hurry, these fabrics won’t be around for long!

Use the code SUMMERSTYLE to save 30% off selected end-of-line fabrics, Craft Club members save 40%. Not a member? Join today!

SHOP THE SALE

*Offer ends Monday 29th June

Embroidered Cotton

Cotton Double Gauze

Cotton Sateen

Embroidered Cotton Jersey

Linen Look Cotton Viscose

Cotton Broderie Anglaise

Inspiring summer styles

Take a look at what the Minerva makers have been sewing with our last chance summer fabrics…

MORE INSPIRATION

My Sweet Sunshine Studio wearing Cotton Lace

Sewemiesew wearing Swiss Dot Cotton Double Gauze

SilkStitch wearing Stretch Woven Linen Blend

The Craftee Welsh One wearing Lady McElroy Bubble Crepe

Sierra Burrell wearing Lady McElroy Cotton Lawn

Polly tries sewing used Rose and Hubble Cotton Poplin

Search Press Chinelo Bally Sew Chinelo Book

Learn freehand cutting with Chinelo

Chinelo Bally is a best-selling author, designer and Great British Sewing Bee finalist, who has become known for her freehand cutting method. In her latest book, Chinelo guides you through the freehand cutting method so you can easily create clothes that fit and flatter your unique body.

Discover 11 womenswear projects and three makes for childrenswear, including skirts, dresses and jumpsuits and upcycling old garments into something stylish and new.

FIND OUT MORE

How to size down a top

In our latest alterations video, Jo guides you through simple techniques to size down tops and blouses. Whether you’ve changed size, your finished garment has turned out larger than you expected or you just prefer a more fitted silhouette, Jo shows you that resizing a top is easier than you think.

WATCH NOW

Printed Polycotton - £1.99 a metre

In today’s Deal of the Day you can pick up this Printed Polycotton fabric for just £1.99 a metre.

There’s no code required and Craft Club members can save an additional 10%.

GET THE DEAL

Connecting makers worldwide

At Minerva we have our very own sewing community that is completely free to join, simply visit our website and log-in or create an account and you're ready to go!

You can watch sew-alongs, see new product launches, see what the community is making, share your own projects, ask for advice and so much more! Never miss out on the latest news and updates from your favourite makers, guest designers, pattern launches, special offers and plenty of chat with your fellow #MinervaMakers.

Share photos of your makes, ask for advice, interact with your favourite makers and be a part of the ever-growing sewing community. We'll see you there!

JOIN TODAY

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Learn freehand cutting with Chinelo

How to size down a top

Printed Polycotton - £1.99 a metre

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