What type of promotional email is this?

A trend-positioned product showcase featuring seasonal embroidered fabrics with a limited-time weekend flash sale (40% discount) designed to drive urgency and conversions.

What makes this design effective for fashion retailers?

It combines trend storytelling (positioning embroidered pieces as must-haves) with flash-sale urgency and inventory clearance messaging to appeal to style-conscious audiences.

Can this template be reused for other seasons or products?

Yes, the structure is adaptable for any seasonal textile collection or trend-driven categories where limited-time discounts and inventory clearance are the goals.

Preview

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New embroidered fabrics

Get on trend with embroidered fabrics! We've just added some beautiful embroidered fabrics to our range, so you can sew some on-trend embroidered looks for spring and summer.

SHOP EMBROIDERED FABRICS

Tie Dye Floral Embroidered Cotton Fabric Cerise

The Assembly Line Paper Sewing Pattern Cuff Top

Our new Tie Dye Floral Embroidered Cotton has a bold embroidered floral design set against a fun tie-dye background. With six colours to choose from, it’s the ultimate summer fabric! Pair it with the minimalist styling of The Assembly Line Cuff Top, to really let the fabric shine.

TIE DYE FLORAL EMBROIDERED COTTON

Our new Embroidered Double Cotton Gauze is the perfect fabric for spring and summer, with a sweet embroidered strawberry design adorning the fabric. Why not pair it with McCall’s 8557 for a cute tie-front blouse look?

EMBROIDERED DOUBLE COTTON GAUZE

Embroidered Viscose Blend Fabric Dusky Pink

Minerva Exclusive Paper Sewing Pattern Amelia Dress

Our Embroidered Viscose is a soft and drapey fabric with delicate embroidery detail, perfect for dresses, skirts and blouses. Why not try it with our Minerva Exclusive Patterns Amelia Dress?

EMBROIDERED VISCOSE

Our Embroidered Viscose Denim Blend is a soft denim with an on-trend embroidery detail that really stands out against the fabric. Try using it to sew up McCall’s 8553 for a casual yet stylish spring dress.

EMBROIDERED VISCOSE DENIM BLEND

New embroidery kits

Is this Me Made May the month that you decide to try a new craft? Whether you’re an embroidery beginner or a seasoned stitcher, DMC have kits for all skill levels. The new range includes designs to practice a selection of different stitches and techniques, including 3D stumpwork embroidery.

NEW EMBROIDERY KITS

DMC Forget Me Not 3D Stumpwork Embroidery Kit

Save 40% off last chance jersey

Do you love sewing with jersey? This weekend, we’re offering 40% off all last chance jersey fabrics! It’s a super time to stock up your stash and get making some comfy wardrobe staples like t-shirts, dresses, tops, jumpsuits and more.

Use the code JERSEYWEEKEND to save 30% off all end-of-line jersey fabrics, Craft Club members save 40%. Not a member? Join today and start saving immediately!

SHOP THE SALE

*Offer ends Monday 11th May

John Louden
Cotton Jersey

Denim Look
Cotton Jersey

Lady McElroy
Viscose Jersey

Cotton Jersey

Viscose Jersey

Cotton Jersey

Sew a romantic spring dress

In this video, Dianne shows you how to sew McCall’s 7946 in View B, a light, easy-to-wear dress that’s perfect for warmer days. It’s designed with beginners in mind, and is a great option for the upcoming warmer months!

WATCH NOW