What type of promotional email is this?

A multi-purpose newsletter combining product launches, DIY content, and sales promotions to drive engagement beyond direct selling.

Why include a DIY tutorial in a promotional email?

Tutorials provide utility and build customer trust by helping subscribers create projects with featured fabrics, increasing perceived value and dwell time.

What engagement hooks target the sewing audience?

Seasonal trends (spring gingham), new brand discovery (Fableism), actionable content (no-pattern tie-front robe), daily deals, and complementary services (coordinating threads).

Is this template reusable?

Yes. The seasonal fabric highlight + DIY tutorial + deals + services structure adapts to other fabric collections and seasons.

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Save 40% off gingham fabrics

Welcome in a new season of sewing with our Big Spring Sale. Right now, you can save 40% off all of our last chance spring and summer fabrics, including classic gingham fabrics.

Use the code SPRING26 to save 30% off all end-of-line spring and summer fabrics, Craft Club members save 40%. Not a member? Join today and start saving immediately!

SHOP THE SALE

*Sale ends Monday 30th March

New fabrics from Fableism

We’re excited to introduce a brand-new fabric brand to Minerva. Fableism produce beautiful quality yarn-dyed cotton fabrics, with a focus on earthy textures and natural colours.

Our first Fableism range, Swedish Holiday, is available now and contains beautiful yarn-dyed cottons and textured cotton jacquards. Stay tuned for more new fabrics in the months ahead.

FABLEISM FABRIC

Fableism Swedish Holiday Yarn Dyed Woven Jacquard Fabric Pink And Red

Fableism Swedish Holiday Yarn Dyed Woven Jacquard Fabric Olive Daisy

Fableism Swedish Holiday Yarn Dyed Woven Jacquard Fabric Goldenrod Flower

Fableism Swedish Holiday Yarn Dyed Woven Cotton Fabric Cob Red Check

Create a tie-front robe with no pattern!

In the latest episode of our no-pattern makes series, Izzy shows you how to sew a tie front robe without using a pattern, creating a relaxed, versatile piece that’s perfect for layering. With its loose fit and simple construction, it’s an ideal project if you want something stylish without the need for a commercial pattern.

WATCH NOW

John Kaldor Fernando Viscose Challis Fabric Multi on Black

John Kaldor Viscose Challis - £6.99 a metre

In today’s Deal of the Day you can pick up this John Kaldor Viscose Challis fabric for just £6.99 a metre.

There’s no code required and Craft Club members save an additional 10%.

GET THE DEAL

Coordinating thread

Did you know we offer a matching thread service for all our fabrics? Just click the option below the quantity box when selecting your fabric. When you order a matching thread we will send you a 100 metre reel of Gutermann Sew-All in the best matching colour to your fabric at just £1.99 per reel!

SHOP NOW

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Minerva Craft Centre
Atlas Road
Darwen, Lancashire BB3 3BY United Kingdom

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Preview

John Kaldor Viscose Challis - £6.99 a metre

Coordinating thread

More templates

A lot of new just landed

GET AN EXTRA 15% OFF!

☀️ Top Summer Deals on the Brands You Love

SITEWIDE SALE: Up To 50% Off

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