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Get your Kylie and the Machine Advent Calendar!

Email type
Promotional
Language
en
Added
2026-10-16
Access
Free

Brand

Minerva
brand

This template is displayed for design inspiration and research purposes only. All trademarks, logos, and content belong to Minerva. Not affiliated with or endorsed by the original sender. Copyright policy

About this template

Launch email promoting the 2026 Kylie and the Machine Advent Calendar pre-order campaign. Targets devoted fans with limited-time availability and exclusive holiday product positioning to drive purchase urgency during peak seasonal shopping periods. Emphasizes scarcity and brand loyalty to convert high-intent customers into early adopters and repeat buyers.
  • Pre-order campaign conversion strategy
  • Exclusive limited-edition seasonal product
  • Scarcity-driven purchase urgency tactics

Tags

#promotional#hero_image#light#christmas#shop_now#en#uk#beauty#energetic

Preview

New 2026 advent calendars now available for pre-order
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Get your Kylie and the Machine 2026 advent calendar














Kylie and the Machine Advent Calendars are back for 2026, with the choice of a full 24 window advent calendar or a 12 window ‘sweary sewist’ mini-calendar. Each calendar contains brand-new, exclusive label designs with Kylie’s signature colourful illustrations and humorous slogans.














You can be assured that both calendars are eco-friendly, biodegradable and fully recyclable too, with the boxes and trays made from sugar cane pulp and recyclable paper.

PRE-ORDER NOW
 


2026 Advent Calendar













The hugely popular Kylie and the Machine Advent Calendar is back for 2026, with 65 limited edition woven labels to uncover. Countdown to the festive season with 24 windows to open, each revealing 2-5 woven labels.













This year Kylie and the Machine have teamed up with German-Australian illustrator Lisa Koesterke to design their calendar. Lisa creates vibrant artworks inspired by everyday life, childhood nostalgia, nature and food and the calendar contains 29 labels featuring original artwork by Lisa.

PRE-ORDER NOW













*No sweary labels are included in this calendar, so it’s appropriate for sewers of all ages!

 













Sweary Sewist calendar














If you love a little of silly cheekiness in the festive season and consider yourself a sweary sewer, then have some fun with the 2026 Sweary Sewist Advent Calendar. Containing 30 limited edition labels across 12 windows, this calendar is a super way to countdown to Christmas.














The smaller size of this calendar also makes it an ideal choice for gifting to a fellow sweary sewist!

PRE-ORDER NOW
 


Get cosy with new polar fleece













Snuggle up with new printed polar fleece, available in 10 bright, fun designs. With anti-pill and easy-care qualities, a slight stretch and a soft, cosy feel this versatile fabric is ideal for a range of dressmaking projects, homewear such as cushions and blankets and toymaking.

NEW POLAR FLEECE
Printed Polar Fleece Fabric Black & White
Printed Polar Fleece Fabric Multicoloured
Printed Polar Fleece Fabric Blue
Printed Polar Fleece Fabric Blue & Green
Printed Polar Fleece Fabric Black
Printed Polar Fleece Fabric Pink
 


Join our #Scraptember challenge
















Here at Minerva we hate to see even the smallest scraps of fabric go to waste, so in our September challenge we’re encouraging you to share your creative makes using scrap fabric!

















To enter the challenge, simply share a photo or video of a project you’ve made using remnants left over from other projects, tiny amounts of fabric or even fabric scraps. These could be dressmaking garments, patchwork and quilting projects, bags or even home décor. Tell us a little bit about your project and add the hashtag #Scraptember for your entry to be counted.


















10 lucky winners who enter the challenge will each win a £50 Minerva gift card. You can enter as many times as you like with different makes between now and the closing date of 30th September.

FIND OUT MORE


















Get inspired by some of the entries so far…

ScottStitchCreations
Tia - Happy Handmade Hobbies
IssaJ
Letsgetstitched
 
How to pattern match a button placket


How to pattern match button plackets

















In this video, Jo shows you how to pattern match a button placket, helping you achieve a neat and professional finish when working with patterned fabrics. Jo walks you through the entire planning, cutting and sewing process and shares her tips for getting a clean, continuous pattern across the front of your garment.

WATCH NOW
 
Deadstock Delicate Lace Fabric Cerise Pink


Deadstock Delicate Lace - £2.99 a metre












In today’s Deal of the Day you can pick up this Deadstock Delicate Lace fabric for just £2.99 a metre.













There’s no code required and Craft Club members can save an additional 10%.

GET THE DEAL
 

















Visit the Minerva Christmas shop


















Get a head start on your festive makes! Whether you’re planning on making your own home decor, festive quilts and stockings or handmade gifts, you’ll find everything you need at the Minerva Christmas shop. Discover everything from festive fabrics and felt to toy stuffing, ribbons, bows and so much more.

SHOP CHRISTMAS
 

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