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Mindful craft projects to stitch this summer πŸͺ‘

Email type
Promotional
Language
en
Added
2026-06-23
Access
Free

Brand

Minerva
brand

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About this template

Seasonal cross stitch promotion positioning mindful craft projects as the perfect summer activity. This email targets relaxation-seeking hobbyists and wellness-focused crafters with practical project ideas, discount incentives, and seasonal savings. Perfect for crafters seeking stress-relief activities.
  • Summer seasonal timing and urgency
  • 35% discount incentive on cross stitch kits
  • Mindfulness and wellness positioning
  • Beginner-friendly and accessible craft projects

Tags

#promotional#ecommerce#warm#single_column#light#summer#shop_now#en#us

Preview

Save 35% off cross stitch kits
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Save 35% off cross stitch kits

Save 35% off cross stitch kits

Looking for a mindful craft project to enjoy this summer? Save 35% off all our Cross Stitch and Diamond Painting kits from Riolis this week at Minerva.

Use the code CRAFTKITS to save 25% off Riolis craft kits, Craft Club members save 35%. Not a member? Join today!

CRAFT KITS

*Offer ends Sunday 14th June

Riolis Crocus Satin Stitch Counted Cross Stitch Kit
Riolis Daisies & Cornflowers Counted Cross Stitch Kit
Riolis Floral Muse Counted Cross Stitch Kit
Riolis Wonderful Rose Diamond Mosaic Kit
 
New summer crochet patterns

New summer crochet patterns

Crochet is so on-trend for summer and we’ve got a brand new range of crochet patterns to try. Create stylish tops, bags, beach cover-ups and more, with the latest patterns from Sirdar, Rowan and Wool and the Gang.

NEW CROCHET PATTERNS
Rowan Mode Cotton DK Crochet Pattern Booklet Copal
Wool and the Gang RaRa Raffia Crochet Pattern Million Reasons Bag
Sirdar Jewelspun Ombre Aran Crochet Pattern Booklet 10923
Rowan Mode Cotton DK Crochet Pattern Booklet Ochre
 
The Burda half price pattern sale

The Burda half price pattern sale

Right now at Minerva, you can pick up a fantastic range of end-of-line Burda paper patterns at 50% off. But hurry! Once they’re gone, they’re gone!

There’s no code required, as all prices are reduced on site. Plus, Minerva Craft Club members save an additional 10% off sale prices! Not a member? Join today!

SHOP THE SALE
Sewing Green Lady
BURDA 6225
Fashion Passion Karen
BURDA 6228
OlgaTailor
BURDA 6131
HK
BURDA 5971
 
True Bias Lora Dress sewalong

Sew the True Bias Lora Dress

In today’s free sewalong, Dianne shows you how to sew the Lora Dress, a beautifully feminine design featuring an empire waistline, soft underbust gathers, and an elegant button-front bodice.

WATCH NOW
True Bias Paper Sewing Pattern Lora Dress
Minerva Core Range Washed Cotton Chambray Fabric Navy Blue
 
Art Gallery Fabrics Land of Enchantment Cotton Poplin Fabric Terra Imprints

Art Gallery Cotton Poplin - Β£7.99 a metre

In today’s Deal of the Day you can pick up this Art Gallery Fabrics Cotton Poplin fabric for just Β£7.99 a metre.

There’s no code required and Craft Club members can save an additional 10%.

GET THE DEAL
 
Rainbow Craft Surprise bags

Pick up a rainbow surprise

There’s a new selection of fantastic value craft bundles in stock now at Minerva. Our Rainbow Craft Surprise Bags bring you at least Β£35 of craft supplies for just Β£7.99!

Each bag includes a surprise selection of crafty treats based around a colour, making it a super treat for a crafty friend. Whether you’re potty for purple or bonkers for black, there’s a selection just for you.

The crafty goodies in this bag will be a complete assortment and can include any product from our range here at Minerva. Dive into a rainbow of bargains right here.

RAINBOW CRAFT SURPRISE BAGS
 

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Extra 70% off clearance = add to cart before it’s gone!

Extra 70% off clearance = add to cart before it’s gone!

The chicest shoulder bags

The chicest shoulder bags

Extra 70% off clearance = add to cart before it’s gone!

Extra 70% off clearance = add to cart before it’s gone!

Summer’s Most-Wanted Luxury

Summer’s Most-Wanted Luxury

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